Car Rental & Car Sharing Market 2026

Language:
Japanese
Product Code No:
C67124400
Issued In:
2026/03
#of Pages:
166
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,127.96)
(excluding consumption tax)
360,000 yen ($2,255.92)
(excluding consumption tax)
540,000 yen ($3,383.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.58 yen , 2026/04/05 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Car Rental and Carsharing Services

Research Target:

Car rentals, carshare services, platform service, and users of car rentals and car sharing services

Research Content:

I   Environment Surrounding Car Rental & Carsharing Services Market

1. Overview of Car Rental
(1) Transition of Number of Vehicles in Car Rental Fleet 
(2) Number of Vehicles in Car Rental Fleet by Region
(3) Trends of Japanese Tourists and Inbound Tourists
(4) Transition of Number of Car Rental Services
2. Overview of Carsharing Services
(1) Transition of Number of Vehicles in Carsharing Fleet, Number of Registered Users, and Number of Carsharing Stations
(2) Number of Vehicles and Carsharing Stations by Region
3. Factors Affecting/Related to Car Rental & Carsharing Market
(1) Transition of New Car Sales
(2) Transition of Used Car Sales
(3) Transition of Number of Vehicles Owned
(4) Transition of Number of Drivers Licensed
 

II   Current Status of Car Rental Market

1. Trends of Car Rental Market
(1) Number of Vehicles in Car Rental Fleet by Brand
(2) Number of Car Rental Locations
(3) Seasonal Demand
2. Business Type/Service Category of Car Rental
(1) General Car Rentals
(2) Cheap Car Rentals
(3) Weekly/Monthly Car Rentals
(4) Luxury Car Rentals
(5) Commercial Vehicle Rentals
 

III    Current Status of Carsharing Market

1. Trends of Carsharing Market
(1) Carsharing Market Structure
(2) Transition of Number of Carsharing Stations
(3) Transition of Number of Vehicles in Carsharing Services Fleet
(4) Transition of Number of Registered Users of Carsharing Services
2. Categories of Carsharing Services
(1) Carsharing as B2C Car Rent 
(2) Carsharing as Peer-to-Peer Car Rent
(3) Carsharing for Company Car / Official Vehicle
(4) Carsharing for Commercial Vehicle 
 

IV   Car Rental & Carsharing Service Business Trends

1. Car Rental & Carsharing Services
(1) ORIX
(2) Times Mobility
(3) Toyota
2. Businesses Specialized in Car Rental
(1) Nippon Rent-A-Car
3. Cheap Car Rentals
(1) Carbell
(2) Rentas
4. Businesses Specialized in Carsharing Service
(1) Meitetsu Kyosho Co., Ltd.
(2) Mitui Fudosan Realty
5. Platform Providers
(1) NTT Docomo
(2) TOKAI RIKA CO., LTD.
 

V   User Trends of Car Rental & Carsharing Service

1. Current Status Regarding Car Rental & Carsharing Services
(1) Recognition Level
(2) Use Experience
(3) Criteria for Use
(4) Frequency of Use
(5) Timing of Booking
(6) Average Rates
(7) Intention of Using Electric Vehicles (EV)
(8) Intention of Use
2. Current Status of Car Rental Users
(1) Purpose of Use
(2) Rental Period
(3) Booking Method
(4) Use of ‘Set Plan’
(5) Type of Vehicle Used
(6) Collision Damage Waiver
(7) Brands Used
(8) What They Value During Usage
(9) What They Want as Additional Service or What They Want to be Improved
3. Current Status of Carsharing Service Users
(1) Purpose of Use
(2) Use Period (Duration)
(3) Distance to Carsharing Stations
(4) Type of Vehicle Used
(5) Reason(s) for Registering to Carsharing Services
(6) Services They Have Used
(7) What They Value During Usage
(8) What They Want as Additional Service or What They Want to be Improved
 

VI   Future Perspectives & Forecast on Car Rental & Carsharing Services Market

1. Future Perspectives
(1) Car Rentals Market
(2) Carsharing Services Market
(3) Future Integration of Car Rentals and Carsharing Services
2. Market Size Forecasts
(1) Car Rentals Market
(2) Carsharing Services Market

Price

written in Japanese
180,000 yen ($1,127.96)
(excluding consumption tax)
360,000 yen ($2,255.92)
(excluding consumption tax)
540,000 yen ($3,383.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.58 yen , 2026/04/05 Japan)
*Scope of Each License Type