Changes in Consumer Trends of Confectioneries/Sweets affected by COVID-19 Pandemic 2021

Language:
Japanese
Product Code No:
C63104000
Issued In:
2021/05
#of Pages:
267
Publication Cycle:
  
Format:
PDF
Geographic Coverage:
Japan
Industry:

Price

105,000 yen ($825.86)
(excluding consumption tax)
210,000 yen ($1,651.72)
(excluding consumption tax)
315,000 yen ($2,477.58)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 127.14 yen , 2022/05/28 Japan)

Coverage: (Product/service)

Japanese sweets/Western sweets/Desserts

Research Target:

Men and women in their ages between 20s to 60s, living in Tokyo metropolitan area (Tokyo, Chiba, Saitama, Kanagawa)

Research Content:

  1. Purpose of purchasing Japanese sweets/Western sweets/desserts during the past year
  2. Changes in frequency of purchasing Japanese sweets/Western sweets/desserts (comparison between before and after COVID-19 pandemic)
  3. Reason for decreased frequency of purchasing Japanese sweets/Western sweets/desserts
  4. Reason for increased frequency of purchasing Japanese sweets/Western sweets/desserts
  5. Current frequency of having sweets (Japanese sweets/Western sweets/custard pudding, jelly, Ice cream, drink sweets)
  6. Purchase location of sweets (Japanese sweets/Western sweets/custard pudding, jelly, Ice cream, drink sweets)
  7. Japanese sweets that you like (11 options)
  8. Frequency of purchasing each type of Japanese sweets
  9. Western sweets that you like (12 options)
  10. Frequency of purchasing each type of Western sweets
  11. Desserts that you like (5 options)
  12. Frequency of purchasing each type of desserts
  13. What to place importance when purchasing sweets
  14. The impression/image of each Japanese sweets brand (11 brands)
  15. Experience of buying products of each Japanese sweets brand (11 brands)
  16. Purpose of buying products of each Japanese sweets brand (11 brands)
  17. The impression/image of each Western sweets brand (10 brands)
  18. Experience of buying products of each Western sweets brand (10 brands)
  19. Purpose of buying products of each Western sweets brand (10 brands)
  20. Any experience of placing orders for sweets (Japanese sweets/Western sweets/custard pudding, jelly, Ice cream) during the past year, and the number of times for such order
  21. The category of sweets ordered (room-temperature Japanese sweets, frozen Japanese sweets, room-temperature Western sweets, refrigerated Western sweets, or frozen Western sweets)
  22. Price range of sweets ordered, excluding postage (room-temperature Japanese sweets, frozen Japanese sweets, room-temperature Western sweets, refrigerated Western sweets, or frozen Western sweets)
  23. Satisfaction level and impression of sweets ordered (taste, quality, price, postage, service other than products such as package, number of days, expiration period)
  24. Tolerance of postage when ordering sweets (what makes you allow to pay 700 yen of postage, what volume of sweets you can tolerate to pay postage
  25. The website used for ordering sweets)
  26. Reason for using each website for order
  27. Intention to order sweets hereafter (room-temperature Japanese sweets, frozen Japanese sweets, room-temperature Western sweets, refrigerated Western sweets, or frozen Western sweets)

Price

written in Japanese
105,000 yen ($825.86)
(excluding consumption tax)
210,000 yen ($1,651.72)
(excluding consumption tax)
315,000 yen ($2,477.58)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 127.14 yen , 2022/05/28 Japan)