Brands' Digital Marketing Strategies 2020

Language:
Japanese
Product Code No:
C62115200
Issued In:
2020/09
#of Pages:
242
Publication Cycle:
  
Format:
PDF

Price

150,000 yen ($970.62)
(excluding consumption tax)
300,000 yen ($1,941.24)
(excluding consumption tax)
450,000 yen ($2,911.87)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 154.54 yen , 2024/04/19 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Digital Marketing Strategies at Brands

Research Target:

brands

Research Content:

I    Digital Marketing Strategies by Brands

  1. Background of Digital Marketing Attracting Attention
    1) Acceleration of Digital Shift in COVID-19 Calamity
    2) Changes in Digital Environment and Purchase Channel
    3) Purpose of Digital Marketing Strategies at Brands
  2. Current Status and Future Perspectives of Digital Marketing Strategies by Brands
    1) Digital Marketing Strategies Differ by Brand Type
    2) Current Status and Future Direction of SNS-Used Digital Marketing Strategies
    3) Challenges of Digital Marketing Strategies by Brands
    4) Perspectives of Digital Marketing Strategies by Brands

II   Trends of Digital Marketing Strategies by Brands by Tool

  1. Instagram
  2. Twitter
  3. Facebook
  4. TikTok
  5. YouTube
  6. LINE
  7. Apps
  8. In-house ecommerce, HP
  9. External Ecommerce Mall

III   Case Studies

  • Brand (Company) Outline, Data
  • Purpose of Digital Marketing
  • Outcome, Indicator, etc. of Digital Marketing
  • How to use/Positioning of Digital Marketing Tools
  • Characteristics of In-house ecommerce (O2O, etc.), Strategies
  • Organization Structure
  • Challenges and Perspectives

Detailed Brand Profiles：

  • UNDER ARMOUR
  • Everlane
  • ORiental TRaffic
  • GUESS
  • COHINA
  • john masters organics
  • JINS
  • nano・universe
  • N.O.R.C
  • BULK HOMME
  • BEAMS
  • FABRIC TOKYO
  • BAYCREW'S
  • 無印良品（MUJI）
  • UNITED ARROWS
  • UNIQLO
  • LUSH
  • LOGOS
  • Ron Herman
  • Warby Parker

IV   Brief Brand Profiles

  • I‐PRIMO
  • Achilles SORBO
  • ASICS
  • A|X Armani Exchange
  • UNDER ARMOUR
  • IYVO
  • VALENTINO
  • uka
  • H>FRACTAL
  • AWESOME STORE
  • CAMPER
  • kipling
  • K.uno
  • genten
  • colette malouf
  • J&M DAVIDSON
  • sisley
  • Jil Sander
  • STAR JEWELRY
  • Swarovski
  • Daniel&Bob
  • NEAL'S YARD REMEDIES
  • new balance
  • N.O.R.C
  • BARAILLE & GARMENTS
  • FABIANA FILIPPI
  • familiar
  • Healthknit
  • MOLTON BROWN
  • Right-on
  • REGAL
  • RIMOWA
  • LOGOS
  • Everlane
  • ORiental Traffic
  • kate spade NEW YORK
  • COLE HAAN
  • COHINA
  • JOURNAL STANDARD
  • nano・universe
  • BEAMS
  • FABRIC TOKYO
  • Michael Kors
  • 無印良品（MUJI）
  • UNITED ARROWS
  • UNIQLO
  • LONGCHAMP
  • Warby Parker

Price

written in Japanese
150,000 yen ($970.62)
(excluding consumption tax)
300,000 yen ($1,941.24)
(excluding consumption tax)
450,000 yen ($2,911.87)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 154.54 yen , 2024/04/19 Japan)
*Scope of Each License Type