Digital Marketing 2020 --DMP/MA/CRM/SFA Market Trends--

Language:
Japanese
Product Code No:
C62114700
Issued In:
2020/09
#of Pages:
198
Publication Cycle:
Annual
Format:
PDF

Price

180,000 yen ($1,729.77)
(excluding consumption tax)
360,000 yen ($3,459.54)
(excluding consumption tax)
540,000 yen ($5,189.31)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 104.06 yen , 2020/11/30 Japan)

Coverage: (Product/service)

digital marketing tools (DMP/MA/CRM/SFA)

Research Target:

Vendors of digital marketing tools

Research Content:

I   Current Status and Outlook of Digital Marketing Tools

  1. Digital Marketing Tools Market (DMP (Data Management Platform) and MA(Marketing Automation)
    1) Transition of Market Size of DMP, MA, CRM
    2) Market Overview (DMP, MA, CRM, business card software)
    3) Influence of COVID-19 Pandemics to Digital Marketing Market
    4) Changes in Consumer Purchase Activities
    5) Digital Marketing Overview
  2. DMP Market
    1) Transition DMP Market Size
    2) DMP Market Overview
    3) Trend of Users at DMP Market
    4) What is DMP? (Public DMP and Private DMP)
    5) What is CDP (Customer Data Platform)?
    6) Major DMP Market Players and Products
    7) Attempts of Vendors Foreseeing Enhancement of Cookie Regulations
    8) Utilization of CMP (Consent Management Platform)
    9) Utilization of Second-Party Data
  3. MA (Marketing Automation)
    1) Transition of MA Market Size
    2) MA Market Overview
    3) Trend of Users at MA Market
    4) MA Market Share by Vendor (Based on Sales at Businesses 2019)
    5) What is MA?
    6) MA Tools (Major Market Players and Products)
    7) Challenges in MA Market
    8) Entering CDP by MA Vendors
    9) Attempts toward AI Utilization
    10) Future Perspectives
  4. CRM (Customer Relationship Management)/SFA(Sales Force Automation) Market
    1) Transition of CRM Market Size
    2) CRM Market Size by Business Solution
    3) CRM Market Overview
    4) CRM Market Share by Vendor  (Based on Sales at Businesses 2019)
    5) What is CRM?
    6) CRM Tools (Major Market Players and Products)
    7) Challenges in CRM Market
    8) Future Perspectives
  5. Corporate Business Card Management Market
  6. Video/Web Conference Systems Market
  7. Internet Advertisement Market
  8. Attempts toward Utilization of Personal Data

II   Company Profiles

17 enterprises

III   Company Profiles (Data)

21 enterprises

Price

written in Japanese
180,000 yen ($1,729.77)
(excluding consumption tax)
360,000 yen ($3,459.54)
(excluding consumption tax)
540,000 yen ($5,189.31)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 104.06 yen , 2020/11/30 Japan)