Character Business

Licensors and licensees of characters, and retailers

I    Current Status and Future Perspectives of Licensed Character Business

1. Market Size of Licensed Character Business
2. Current Status of Licensed Character Business
3. Current Development of Retailers and Character Shop

II   Trends of Characters in Media

1. Books/Magazines
2. Movies Market
3. Television Market
4. Mobile Phones/Smart Phones and Internet

III    Character Products by Item Category

1. Toy Market
2. Market of Toys/Characters Sold through Vending Machines
3. Stationery Market
4. Confectionery Market
5. Food & Beverage Market
6. Clothing/Apparel Market
7. Accessories Market
8. Toiletry Goods Market
9. Home Fashion Market
10. Markets of Other Character Items

IV   Trends of Leading Licensors/Licensees/Retailers

• Results of Questionnaire to Companies handling Characters
• Trends of Licensors (9 enterprises)
• Trends of Licensees (5 enterprises)
• Trends of Retailers (8 enterprises)

V  Development of Characters in Related Business

1. Music
2. Plays/Stages
3. Amusement Parks
4. Pachinko & Pachislot

VI    Attempts Utilizing Characters

1. Characters utilized for Promotion of Regional Development/City Sales
2. Characters utilized for Transportation/Traffic Channels
3. Characters in Hotel Industry
4. Characters for Restaurants/Ready-to-eat Industries

VII   Company Profiles

(about 500 Enterprises)