Market Overview

Based on brand manufacturers’ shipment values, the total market for doctor-developed skincare products is estimated to be worth 123.9 billion yen in FY2024, a 0.3% year-over-year increase. The growth rate slowed because companies that had driven the market performed worse than in the previous fiscal year. Meanwhile, demand for evidence-based cosmetics for sensitive skin is growing due to mounting concerns about skin problems and increasing skincare needs. Additionally, increased demand for aesthetic medical treatments has boosted sales of physicians’ cosmetics. Consequently, the market is experiencing steady growth.
In recent years, the market for doctor-developed skincare products has grown as a category of high-performance cosmetics, closing the gap with the general cosmetics market. These skincare products, which were developed with physicians involved in research and development and historically handled by medical facilities, are now available through various sales channels, including drugstores, variety shops, and online. Consumers have recognized them as reliable, expert-developed cosmetics.

Noteworthy Topics

Growth of Physicians’ Cosmetics

The physicians’ cosmetics market consists of cosmetics sold to medical professionals, such as dermatologists. It also includes products sold at pharmacies based on recommendations from medical facilities.
During the pandemic, the number of beauty treatments and their patients has increased. This has created a favorable environment for continued market growth, evidenced by increased interest in cosmetics sold exclusively at medical institutions, an increase in new aesthetic medical facilities, and an increase in aesthetic medical facilities opening ecommerce sites to sell cosmetics. Additionally, the number of skin treatments using physicians’ cosmetics has grown.

Future Outlook

The total market for doctor-developed skincare products is forecast to reach 126.9 billion yen in FY2025, marking a 2.4% increase from the previous fiscal year.
Growth factors include consumers' improved awareness of skincare and the growing trend of selecting products based on ingredient formulations. Since physicians’ cosmetics are also showing strong sales, the doctor-developed skincare products are expected to experience high demand going forward. Therefore, the market is expected to continue growing.  

Research Outline