No.3935
Educational Services Market in Japan: Key Research Findings 2025
The Market for Educational Services (Total of Major 15 Categories) Increased by 0.7% from Previous Fiscal Year to 2.855570 Trillion Yen in FY2024
Yano Research Institute (the President, Takashi Mizukoshi) studied the domestic educational service market (total of major fifteen categories) and found out the trend by service category, the trend of market players, and outlook.
Market Overview
Based on the sales of relevant businesses, the educational services market, which comprises a total of 15 major categories, increased by 0.7% from the previous fiscal year to reach 2.85557 trillion yen in fiscal year 2024 (FY2024). The following seven categories showed growth: English learning materials for infants, qualification and certification examinations, language schools and courses, physical activities and exercises for infants, corporate business training services, e-learning, and textbooks. Corporate business training services particularly contributed to the overall market expansion. Meanwhile, many categories struggled due to a declining child population and other factors. Cram schools and university preparatory schools represented the largest market segment but experienced sluggish performance due to stagnant business in some companies. Despite strong demand during the pandemic, the entire correspondence education market— for infants, students, and business professionals—contracted. The B2B e-learning market for corporations showed steady growth, while the B2C market for consumers slowed down.
Noteworthy Topics
Many operators of cram schools and university preparatory schools are cautious in using generative AI for learning services
Generative AI is currently in the spotlight among businesses providing educational services. For example, generative AI can automate the creation of tests and learning materials, term explanations, class speech transcription, learning advice, question-and-answer content creation, language utterance training, and explanations tailored to students’ proficiency levels. Nevertheless, many operators of cram schools and university preparatory schools have used generative AI only in a limited way, despite ongoing studies. This caution stems from AI hallucinations. Many learning service providers remain hesitant to use generative AI for student-facing services. However, they are expected to adopt it more proactively in services aimed at working adults.
Future Outlook
Based on the sales of relevant businesses, the educational services market, which comprises 15 major categories, is expected to reach 2.87206 trillion yen in FY2025, up 0.6% year on year. Six categories are likely to grow: English learning materials for infants, qualification and certification examinations, language schools and courses, physical activities and exercises for infants, corporate business training services, and e-learning. As in the previous fiscal year, corporate business training services are expected to drive overall market growth.
Research Outline
2.Research Object： Cram school operators, university preparatory school operators, correspondence education providers, qualification exam school operators, language school operators, infant classes operators, gymnastics class operators, corporate/business training service providers, e-learning companies, learning material companies, education industrial organizations, and government offices, etc.
3.Research Methogology： Face-to-face interviews (including online) by expert researchers, survey via telephone/FAX/email, and literature research
The Educational Services Market
In this research, the educational services market is categorized into the following fifteen segments: 1) Cram schools and university preparatory schools, 2) Private tutor dispatch services, 3) Correspondence education for infants, 4) Correspondence education for students, 5) Correspondence education for business professionals, 6) English learning materials for infants, 7) Qualification and certification schools, 8) Qualification and certification examinations, 9) Language schools and courses, 10) Entrance examination preparation schools for infants, 11) Intellectual education for infants, 12) Physical activities and exercises for infants, 13) Corporate business training services, 14) E-learning, and 15) Textbooks.
＜Products and Services in the Market＞
Cram schools and university preparatory schools, Private tutor dispatch services, Correspondence education for infants, Correspondence education for students, Correspondence education for business professionals, English learning materials for infants, Qualification and certification schools, Qualification and certification examinations, Language schools and courses, Entrance examination preparation schools for infants, Intellectual education for infants, Physical activities and exercises for infants, Corporate business training services, E-learning, and Textbooks.
Published Report
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