Market Overview

In FY2024, the size of the gig work staffing service market — comprising gig work platforms, gig work staffing services, and talent matching services — is projected to reach 110 billion yen, marking a 32.5% increase from the previous fiscal year.
As industries across Japan face severe labor shortages, more companies have started to use gig workers who flexibly take on short-term, one-off jobs. In response, the number of gig workers is increasing, as individuals seek to supplement their income by taking temporary jobs during their spare time — a trend driven by rising living costs and growing social uncertainty. The gig work staffing service market has benefited from both employer demand and worker supply, leading to a steady expansion in gig work opportunities and contributing to overall market growth.
Previously, gig work was largely limited to small tasks in sectors such as logistics, food services, and retail, as well as project-based assignments for IT engineers. However, it has recently expanded to include the long-term care sector, which is experiencing chronic labor shortages.

Noteworthy Topics

Gig Work Platform Operators Must Respond by Providing Safety-Focused Service Models

Reviewing the service models provided by gig work platform operators is essential to ensuring the protection of worker rights.

User companies benefit from the speed and flexibility of gig work platforms because they can post jobs that start in just a few hours or the next day, and they can terminate postings as soon as positions are filled.
However, these service models face challenges in maintaining work quality. Some platforms have experienced cases of inappropriate or misleading job postings.
To address these issues, platform operators have introduced systems that evaluate job postings and users, along with notification features. These systems utilize both human oversight and AI technologies to safeguard worker rights. For gig work platforms to achieve sustainable growth, it is crucial to develop service models that balance user convenience with security and well-being of workers.

Future Outlook

The gig work staffing service market, consisting of gig work platforms, gig work staffing services, and talent matching services, is forecast to grow by 22.5% year-over-year, reaching 134.7 billion yen in FY2025.
As gig work becomes increasingly widespread, the number of both service providers and gig workers is expected to continue rising in FY2025, contributing to overall market growth.

Research Outline