Market Overview

The sensitive skincare and cosmetics products market is projected to generate 101,000 million yen in FY2024, 105.6% of the size of the previous fiscal year, based on the shipment value at brand manufacturers. Skincare concerns such as blemishes and wrinkles have become more prominent as the opportunities to go outdoors have increased while the opportunities to wear masks have decreased following the classification of Covid-19 viruses as class 5 under the Infectious Diseases Control Law. Growing demand for sensitive skincare and cosmetics products, which contain more functional ingredients than general skincare and cosmetics products, is expected to further expand the market. 
In addition, the increase in sensitive skincare and cosmetics products that contain more functional ingredients rather than traditional sensitive skin products with only hypoallergenic appeal has resulted in attracting general cosmetics users.

Noteworthy Topics

Manufacturers Focus More on Whitening, Base Makeup, and Aging Care

As a recent trend, sensitive skin users tend to demand functionality such as aging care and whitening appeal in sensitive skincare products just like what is found in general cosmetics products. This has increased the number of manufacturers that launch products with additional functions to sensitive skincare products such as whitening, base makeup, anti-aging, etc. 

Future Outlook

Skincare and cosmetics products for sensitive skin are essential for people with skin concerns. In addition, as these products have been enhanced with anti-aging or whitening functions, stable sales are expected to continue.
In addition to skincare, demand for sensitive skin products such as haircare, body care, and makeup products with hypoallergenic appeal is also growing, which is likely to further expand the market for sensitive skincare and cosmetics.

Research Outline