Market Overview

The global market size of surveillance cameras in 2019, based on the shipment volume at manufacturers was 64,800 thousand cameras, 120.0% of that of the previous year. In particular, expansion of the market in China, occupying 60% of the entire market size, generating 122.1% of the previous year boosted the entire global market. In addition, increased sales volume of surveillance cameras in “Other Areas,” which are Middle East, Latin America, Africa, and Russia, also raised the Global market.

While public institutions and government showed strong demand for surveillance cameras in China and other Asian counties, the demand at private sectors including shops and offices expanded in North America, Europe, and Japan. In addition to conventional applications such as surveillance and monitoring, surveillance cameras were utilized in far wider areas, such as for marketing, in image analysis and AI technologies.

Rather than selling surveillance cameras solely, which is difficult to earn profit, the surveillance camera business has shifted to solution business that provides value-added security solutions with VCA (video content analysis) available by combining image analysis and AI technologies with surveillance camera functions.

Noteworthy Topics

Domestic Cloud Cams Market Showing Rapid Growth

After 2017, the market of domestic cloud cams (excluding those live cameras with no recording functions) has shown rapid growth. Currently, B2B demand is expanding, such as apartments/condominiums, parking lots, construction sites, rivers, etc.

Because of lower initial cost, the demand for cloud cams has expanded to the locations where no surveillance cameras have ever installed before such as: Small-scale stores, restaurants, dentists, clinics, temporary vacant places, real estates, apartment/condominiums, barbers/beauty parlors, small-size offices, and public utilities including river management. For the future, provision of cloud cams is likely to develop and accelerate furthermore for marketing applications as well as for the services and solutions utilizing image analysis and AI technologies.

On the other hand, cloud cams have some concerns in terms of security, circuit load, potential delay in analysis, and stability in connection, which the distributors should  overcome and improve awareness.

Future Outlook

The global surveillance camera market size based on the shipment volume at manufacturers for 2020 is projected to decrease to 84.0% of that of the previous year at 54,440 thousand cameras, due to the influence of COVID-19 pandemics. This decline does not mean disappearance of demand for surveillance/monitoring cameras, but delay in new installation or in replacement.

While there are concerns over rapid growth of Chinese market waning and COVID-19 pandemics causing economic recession, the mid-to-long-term perspectives for the market is somewhat favorable, with replacement demand for surveillance cameras in China, USA, Europe, and Japan, and new installation demand in other Asian nations and other areas (Middle east, Latin America, Africa, and Russia) expected to expand. Also, the new demand can be expected at various projects such as Smart City, IR (Integraed Resort), and MICE (Meeting, Incentive Travel, Convention, and Exhibition/Event).

In addition to the business being shifted to solution-oriented, expansion in applications and potential investment in the post-corona era are projected to encourage growth of the global surveillance camera market.

Research Outline