1. Research period: From April to June 2016
2. Research targets: Leading businesses of culture centers, fitness clubs, correspondence education, and other companies in lessons and learning business
3. Research methodologies: Face-to-face interviews, surveys by telephone/emails, and literature research

What is the Lessons and Learning Classes Market?

Lessons and learning classes in this research indicate the forums where teachers, coaches, masters, or instructors teach techniques, knowledge or culture at classrooms or at schools as a kind of “hobby” or “recreation” of their students or clients (regardless of whether the students may be adults, children, or toddlers) operated by private businesses, or at some events held at public halls and community centers, or at teachers’ houses privately, or in the correspondence education, or e-learning provided through the internet. The market size is calculated based on the tuition fees or lesson fees paid by the students and participants of such classes.  Note that those classes at vocational schools for developing qualities and skills needed to acquire qualifications and to be the professionals are not included. 

The targeted categories are the following nine: 1) Sports classes; 2) Japanese culture classes: flower arrangement, tea ceremony, Japanese calligraphy, “Nihon Buyo (classical Japanese dance)”, game of “go”, “Shogi (Japanese chess)”, “Tanka (Japanese poetry)”, “Haiku (Japanese poetry with only 5, 7 and 5 syllables)”, and Kimono dressing; 3) Foreign language classes: English, Chinese, Korean, French, German classes, schools and seminars (no foreign language lessons taught by individual tutors are included); 4) Art classes: picture drawing, sculpture carving, photo taking, ceramic art, handicrafts including knitting and tapestry works, flower arrangement, and gardening; 5) Dancing: ballet, social dancing, Jazz dance, and hip-hop; 6) Music and instruments Lessons; 7) Cooking classes: 8) Beauty and health: nail arts and aromatherapy, 9) PC-related Classes.