Gift Market 2024: Consumer Survey

Language:
Japanese
Product Code No:
R66200701
Issued In:
2024/12
#of Pages:
113
Publication Cycle:
  
Format:
PDF
Geographic Coverage:
, Japan ,
Industry:
Retail / Wholesale Consumer Services
Jump to the Japanese Page:
2024 ギフト市場白書 ～消費者調査データ編～

Price

50,000 yen ($332.23)
(excluding consumption tax)
100,000 yen ($664.45)
(excluding consumption tax)
150,000 yen ($996.68)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.5 yen , 2025/03/27 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Gift industry

Research Target:

Consumers

Research Content:

Consumer Survey

  • Sample: A total of 10,000 men and women between the age of 20s to 60s
  • Survey items: 
- Gifting occasions (wedding/engagement, funeral/condolence, anniversaries, mother’s day, father’s day, Christmas, birthdays, etc.)
- Gift items, number of items per occasion, total price paid per occasion, where they purchased (food, beverages, flowers, plants, jewelries, electronics, books, gift cards, experience voucher, etc.)
- Reasons for selecting the item (per item)
- Experience of using "gift delivery service"/"anonymous gift service" (services that allow a person to send a gift to someone without needing to know their residential address)
- Trends regarding corporate gifts (experience, occasions, items)

Price

written in Japanese
50,000 yen ($332.23)
(excluding consumption tax)
100,000 yen ($664.45)
(excluding consumption tax)
150,000 yen ($996.68)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.5 yen , 2025/03/27 Japan)
*Scope of Each License Type