The Boys Love (BL) Market 2022

Language:
Japanese
Product Code No:
R64201201
Issued In:
2022/10
#of Pages:
44
Publication Cycle:
  
Format:
PDF
Geographic Coverage:
Japan
Industry:

Price

25,000 yen ($157.50)
(excluding consumption tax)
50,000 yen ($315.00)
(excluding consumption tax)
75,000 yen ($472.50)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.73 yen , 2024/07/17 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Otaku, Cool Japan, Boys Love, Anime, Comics

Research Content:

I. Facts of BL Otaku (Fans)

§1. Overview of the Online Questionnaire and Panel Survey

§2. Population of BL Otaku (Fans) by Age Group

§3. The Ratio between Male and Female BL Otaku (Fans)

§4. The Tendency of the Number of BL Otaku (Fans) Present by Occupation

§5. Annual Household Income

§6. Whether BL Otaku (Fans) are Married or Not and Whether They Have a Partner or Not

§7. Average Daily Hours Spent on Using the Internet

§8. Video-Sharing Websites that BL Otaku (Fans) Watch Frequently

§9. Social Media that BL Otaku (Fans) Use Frequently

§10. Personalities

§11. Behavioral Changes after the COVID-19 Pandemic Started

§12. Where BL Otaku (Fans) Collect Information from

§13. Average Annual Consumption/Expenses

§14. Average Weekly Hours Used for Activities Related to Otaku

 

II. Structure and Market Size of the BL Market

§1. Market Trends

§2. Market Structure/Major Business Operators

libre inc. / SHINSHOKAN Co., Ltd. / Frontier Works Inc. / Kabushiki Kaisha Ichijinsha / Core Magazine Co., Ltd. / Magazine Magazine Publishing Co., Ltd. / GENTOSHA COMICS INC. / Oakla Publishing Co., Ltd. / Kabushiki Kaisha KAIOHSHA / Fusion Product Inc. / KADOKAWA CORPORATION / Kabushiki Kaisha Tokuma Shoten / KASAKURA PUBLISHING co., ltd. / Kabushiki Kaisha Eastpress / Futami Shobo Publishing Co., Ltd. / Kabushiki Kaisha Hakusensha / Takeshobo Co., ltd. / HOUBUNSHA CO., LTD / Kabushiki Kaisha SHINKOSHA / Kabushiki Kaisha FRANCE SHOIN / Kabushiki Kaisha Akaneshinsha / Kabushiki Kaisha Momo & Grapes Company / Fifth Avenue Co., Ltd. / Kabushiki Kaisha Marine Entertainment / K-BOOKS INC. / Kabushiki Kaisha Nitro Plus / WillPlus., Ltd / Kabushiki Kaisha Stone Heads / Mada Labo / Kabushiki Kaisha Video Planning

§3. Market Size

 

III. Related Data: Data on LGBT Marketing

§1. Research Overview of the Related Data

§2. Estimated LGBT Population

§3. The Percentage of Otaku (Fans) among LGBT People

§4. Facts of Utilization of YouTube by LGBT People

Price

written in Japanese
25,000 yen ($157.50)
(excluding consumption tax)
50,000 yen ($315.00)
(excluding consumption tax)
75,000 yen ($472.50)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.73 yen , 2024/07/17 Japan)
*Scope of Each License Type