Situation in Purchase and Use of Gardening Materials: Consumption by Young Users and Family Users Leading the Next Generation
Coverage: (Product/service)
Agriculture Industry, Biotechnology Industry
Research Content:
I. Types of Answerers
II. Situation in Consumption of Gardening and Home Gardening Supplies/Tools
- Situation in Gardening
1-1. When the Consumers Started Gardening
1-2. Why the Consumers Started Gardening / Purpose of Gardening
1-3. Source of Information of Gardening
1-4. Place of Gardening
- Purchasing Behavior of Gardening Supplies/Tools
2-1. Where to Purchase the Gardening Supplies/Tools
2-2. Frequently Purchased Gardening Supplies (Plants)
2-3. Frequently Purchased Gardening Tools (Materials)
2-4. Maximum Amount to be Spent for Gardening Supplies (Plants)
2-5. Maximum Amount to be Spent for Gardening Tools (Materials)
- Request for Gardening Supplies/Tools
3-1. Request for Gardening Supplies (Plants)
3-2. Request for Gardening Tools (Materials)
- Future Purchase of Gardening Supplies/Tools
4-1. Intention to Purchase Gardening Supplies/Tools
4-2. Future Maximum Amount to be Spent for Gardening Supplies/Tools
4-3. Type of Store in Which Purchase Gardening Supplies/Tools in Future
- Use of Internet to Search Information of Gardening
5-1. Purpose of Using Internet to Search Information of Gardening
5-2. Method of Searching Information of Gardening via Internet
5-3. Reasons of not Using Internet when Searching Information of Gardening
5-4. Gardening Supplies that the Consumers Purchased Before (Plants)
5-5. Gardening Tools that the Consumers Purchased Before (Materials)
- Situation in Home Gardening
- Situation in Home Gardening
7-1. Why the Consumers Started Home Gardening / Purpose of Home Gardening
7-2. How Many Years the Consumers have been Home-Gardening
7-3. Place of Home-Gardening
7-4. Vegetables the Consumers had Cultivated before
7-5. Positive Aspects of Home Gardening
7-6. Negative Aspects of Home Gardening
7-7. Purpose of Using Internet for Gardening
7-8. Method of Searching Information of Gardening via Internet
7-9. Reasons of not Using Internet when Searching Information of Gardening
7-10. Reasons of Not Doing or Stopping Gardening
7-11. Intention to Do Gardening in Future
7-12. Reasons of Not Starting Gardening even with the Interest
7-13. Vegetables the Consumers Want to Cultivate (Consumers Who Did Gardening Before / People Who Want to Start Gardening)
Target Supplies/Tools
<Plants>
Flower Seedlings, Potted Plants, Home Gardening (Vegetable Seedlings and Fruit Seedlings), Green Wall (Energy saving technique restraining temperature rise of a building by growing plants such as bitter gourds, cucumbers, morning glory, and so forth outside the building in a shape of wall) Herbs, Trees, Bulbs, Lawn Grass/Ground Cover Plants, and the like
<Materials>
Pots/Planters, Culture Soil, Single Soil, Agricultural Chemicals, Organic Fertilizer, Liquid Fertilizer, Plant Activator, Gardening Machines, Lattices, Trellises, and the like