Rent Guarantors

Rent Payment Guarantee Companies

This report covers the latest trends, market size transition, and future market outlook of the rent guarantor market in Japan.
Although the market is growing, the widespread adoption of this application in the residential sector suggests potential market saturation. A slowdown in demand for relocation is reported in some regions, due to the rising rent and commodity prices.
In this context, companies are focusing on nonresidential applications where these services are not yet prevalent and have room for expansion.
The market is expected to experience improved production due to advancements in AI-powered work, enhanced services, companies evolving into comprehensive guarantors, strengthened business bases through mergers and acquisitions, and increased "stock revenues," which are revenues from guaranteed updates.
The report provides quantitative and qualitative analyses of the rent guarantor market and offers information that contributes to marketing and business strategy planning.

I. General Remarks

1. Market Overview
      1.1 Market Definition
      1.2 Market Participants
         1.2.1 Background of Market Formation and the Number of Market Participants
         1.2.2 Market Participants' Sales Development Area
      1.3 Market Trends
         1.3.1 Market Growth Continues Despite Increasing Consolidation
         1.3.2 Residential Market's Initiatives Targeting Elderly Households and Foreign
                    Residents
         1.3.3 Non-Residential Market's Strengthening Sales Efforts and Steady Expansion
         1.3.4 Use of AI in Credit Screening
         1.3.5 Promotion of Digital Transformation (DX)
2. External Environment
      2.1 Amendments to the Civil Code
      2.2 The Revised Housing Safety Net Act
      2.3 Demographic Trends
      2.4 Rise in Rent
3. Market Size
      3.1 Market Size Transition (Entire Market: FY2023-2026 outlook)
      3.2 Market Size Transition (Residential: FY2023-2026 outlook)
      3.3 Market Size Transition (Non-residential: FY2023-2026 outlook)
4. Market Forecast
      4.1 Market Size Forecast (Entire Market: FY2025-2030 forecast)
      4.2 Market Size Forecast (Residential: FY2025-2030 forecast)
      4.3 Market Size Forecast (Non-residential: FY2025-2030 forecast)
5. Market Outlook: Five Structural Shifts in the Rent Guarantor Industry
      5.1 From "Labor-Intensive Approaches" to "AI-Driven Operational Advancement"
      5.2 From "Guarantor Companies" to "Comprehensive Guarantee Service Providers"
      5.3 From "Residential Focus" to "Commercial and Related Markets"
      5.4 From "Flow Revenue" to "Stock Revenue"
      5.5 From "Independent Growth" to "Industry Consolidation"

II   Trends of Major Market Player Profiles

1. Financial Performance
      1.1 Operating Revenue
      1.2 Operating Profit
      1.3 Operating Profit Margin
      1.4 EBITDA
2. Performance Metrics
      2.1 Newly Contracted Guarantor Commitment Fees
      2.2 Total Amount of Rent Guaranteed
      2.3 Number of New Contracts
      2.4 Number of Existing Contracts
      2.5 Referral Commissions
      2.6 Rent Advance Payment
      2.7 Advance Receipts
      2.8 Provision for Guarantee Losses
      2.9 Subrogation Payment Rate
      2.10 Subrogation Recovery Rate (Ratio of Recovery of Funds Following Subrogated
                Payment)
      2.11 Number of Partner Real Estate Companies
      2.12 Number of Offices
3. Organizational Structure
4. Number of Real Estate Companies by Prefecture

III. Trends in Major Market Participants

1. Market Overview
      1.1 Major Market Participants
      1.2 Business Models
2. Earnings Trends of Rent Guarantors
3. Performance Trends of Rent Guarantors
4. Core Strategies of Rent Guarantors (8 Companies)
      4.1 Nihon Safety Co., Ltd.
      4.2 Zenhoren Co., Ltd.
      4.3 Orico Forrent Insure Co., Ltd.
      4.4 J-Lease Co., Ltd.
      4.5 Casa Inc.
      4.6 Entrust Inc.
      4.7 Anshin Guarantor Service Co.,Ltd.
      4.8 Usen Trust Co., Ltd.
5. Transition of the Rent Guarantor Market Size (Residential/Non-Residential: FY2023–2026 Plan)
6. Rent Guarantors' Initiatives to Strengthening Business
      6.1 Regarding Sales and Offerings
      6.2 Regarding Verification
      6.3 Regarding Credit Management/Recovery
      6.4 Regarding DX
      6.5 Regarding Human Resources
7. Market Size Forecast (Residential/Non-Residential: FY2025–2030 Forecast)
8.  Rent Guarantors' Challenges
      8.1 Differentiation in Anticipation of Market Maturity
      8.2 Adapting to AI and DX
      8.3 Initiatives to Expand into New Areas, Including Non-Residential Properties
      8.4 Strengthening Collection Systems
      8.5 Labor Shortages
      8.6 Corporate Culture and Human Resource Development
9. Outlook
      9.1 Strengthening Competitiveness Through the Use of AI
      9.2 Evolution into a Comprehensive Guarantee Services Provider
      9.3 Shift Toward the Non-Residential Rent Guarantor Market
      9.4 Strengthening the Network and Transitioning to a Recurring Revenue Business
              Model
      9.5 Industry Consolidation Through Mergers and Acquisitions (M&As)

IV. Company Profiles

1. Nihon Safety Co., Ltd.
2. Zenhoren Co., Ltd.
3. Orico Forrent Insure Co., Ltd.
4. Casa Inc.
5. Entrust Inc.
6. Anshin Guarantor Service Co.,Ltd.
7. Usen Trust Co., Ltd.