Residential Building materials

House builders, manufacturers and suppliers of housing materials

This report reveals the market realities through surveys of housing and building materials.
The survey categorized building materials as wooden, ceramic, metal, or plastic, as well as insulation materials and interior finishes. The report provides the market size, share, and outlook for each segment, as well as business trends. 
In addition to the shrinking Japanese housing market, represented by the lowest number of new housing starts ever recorded, at 710,000 units in FY2025, the industry is facing the challenges such as rising labor costs stemming from increased raw material costs and labor shortages in construction settings. These challenges are accelerating the transformation of business strategies for market participants.
While reporting on these developments, the report also tracks environmental trends, a continuing theme in the housing and building materials markets, and market changes resulting from the enforcement of various laws and regulations. It also addresses the expected naphtha shock that will affect the building materials industry in fiscal year 2026.

Special Topics for 2026: Notable Trends in the Housing Materials Market

1. Residential Building Materials Market Size and Forecast through FY2035
2. Major Building Materials Market Size and Forecast through FY2035
3. Trends in and Topics Regarding Building Material Products

I. Current State and Outlook of the Housing Market

1. Current State and Outlook of the Housing Market
2. Trends by Type of Use
3. Trends in Floor Area
4. Trends by Construction Method
5. Forecast for Housing Starts Through 2035

II. The Housing Market

1. Home Builders
2. Real Estate Developers
3. Home Renovation Market

III. Wood-Based Building Materials

1. Wood-Based Panels
2. Engineered Hardwood Flooring
3. Wood-Based Housing Components

IV. Ceramic Building Materials

1. Glass
2. Gypsum Board
3. Ceramic Siding
4. Autoclaved Lightweight Concrete Panel (ALC) Panels
5. Tiles
6. Cement Roof Tiles

V. Metal Building Materials

1. Aluminum Window Frames
2. Shutters
3. Metal Siding
4. Metal Roofing
5. Front Doors

VI. Plastic-Based Building Materials

1. Polyvinyl Chloride- (PVC-) Based Flooring
2. Building-Grade Tatami (Chemical Tatami)
3. Resin Window Frames

VII. Insulation Materials

1. Glass Wool
2. Rock Wool

VIII. Interior Finishes

1. Wallpaper
2. Rugs and Carpets
3. Curtains
4. Blinds and Screens