Secondhand Fashion Market

Companies that deals in secondhand fashion/outdoor gear items

In light of the global need for sustainability, this report covers the current status of the circular fashion industry.
The size of Japan's secondhand fashion market is estimated to have reached 1.41 trillion yen in 2025, marking a 10.2% increase from the previous year. This trend is expected to continue beyond 2026.
Market growth is driven by the slow growth of consumers' disposable income. Increases in commodity prices and social insurance contributions are forcing consumers to reevaluate their daily expenditures. In this context, consumers aiming to reduce spending on fashion items have turned to secondhand items. Despite their affordability compared to new items, the secondhand fashion market, where good-conditioned items circulate, is popular among many consumers who value cost-effectiveness.
Meanwhile, consumers can also be the seller in the secondhand market. As more people become eager to earn money by selling their unwanted belongings, the market sees higher distribution volumes. Since ample product assortments attract more buyers, the market is in a virtuous circle.

I. Trends in the Secondhand Fashion Market

1. Overall Trends in the Secondhand Market in Japan
   - What is reuse?
   - Current addresses and targets of the government and municipalities
   - Outline of business models
   - C2C model
   - B2C model
2. Transition and Forecast of the Secondhand Fashion Market Size
3. Trends in the Secondhand Fashion Market by Category
   - Trends in the secondhand watch market
   - Purchasing and recycling jewelry and precious metals
   - Rental and recycling of secondhand kimonos
   - Trends in the secondhand outdoor gear market
4. Trends in Secondhand Shops
   - Trends in consumers purchasing secondhand items
   - Secondhand clothing trends by sales channel
   - The latest topics in the secondhand clothing market
5. Secondhand Fashion and Trends Abroad
   - Sustainable fashion trends around the world
   - The United States and secondhand clothing shops
   - Japanese companies' overseas business development trends
   - Trends in used clothing imports and exports

II. Development and Business Strategies of Fashion-Related Companies

• Trends and Sales Promotions by Product, Service and Sales Channel
• User Trends
• Future Perspective of the Secondhand Market
• Challenges and Future Initiatives

III   Company Profiles

1. C2B2C Business Model:

• KAITORI OKOKU CO.,LTD.
• Ginzo Co., Ltd.
• GEO HOLDINGS CORPORATION (e.g. 2nd Street)
• KOMEHYO Co.,Ltd.
• CircLuxe Inc. (e.g. Brandear)
• ZOZO, Inc. (e.g. ZOZOUSED)
• DAIKOKUYA Co.,Ltd.
• Treasure Factory Co., Ltd.
• BuySell Technologies Co., Ltd.
• HARD OFF CORPORATION Co., Ltd.
• BOOKOFF GROUP HOLDINGS LIMITED.
• MarketEnterprise Co., Ltd.
• WORLD CO., LTD.

2. C2C Business Model:

• Jimoty, Inc.
• Mercari, Inc.
• Mobaoku Co.,Ltd.
• LY Corporation
• Rakuten Group, Inc.

3. B2B2C Business Model: 3 companies

• Harajuku Chicago Inc.
• Fiber cdm co., ltd
• FINE Co.,LTD.