Affiliate Services and Business

Leading affiliate service providers, point-reward website operators

The affiliate marketing market reached a major turning point in fiscal year 2025, driven by the rapid adoption of AI technology and the growing prominence of social media and short video platforms. Business practices have changed significantly due to generative AI-powered content creation, improved article quality, and automated advertising operations. The surge in social shopping, exemplified by the popularity of TikTok Shops, is accelerating the shift from search-dependent purchases to multi-channel or diversified purchases.
Additionally, changes in the search environment, as seen with Google's AI Overviews (AI-powered search), are also impacting traffic. These changes pose a particular threat to search engine optimization (SEO) media. Advertisers and Affiliate Service Providers (ASPs) cannot ignore these changes in traffic sources. Furthermore, the market environment is becoming increasingly complex, due to stricter platform terms, review standards, and compliance requirements under laws such as the Act Against Unjustifiable Premiums and Misleading Representations and the Pharmaceutical Affairs Law.
This report analyzes the changing market structure and future growth potential from multiple angles, considering the aforementioned key topics. It examines the strategic trends among major domestic ASPs, the impact of AI, and the reality of regulatory compliance efforts.

I. Overview

1. Affiliate Marketing Market Overview
2. Business Models by Affiliate Marketing Service Category
3. Initiatives by Industry Associations
4. Government Initiatives to Promote Market Integrity
5. The Impact of AI Proliferations on the Affiliate Marketing Market
6. Major Affiliate Service Providers (ASPs)' Initiatives Utilizing AI
7. Advent of TikTok Shop and the Affiliate Marketing Market
8. Affiliate Marketing Market Size (FY2022-FY2025 Projection)
9. Market Share by Business Segment (Business Model Type)
10. Affiliate Marketing Market Size Forecast (FY2025-FY2029)
11. Future Perspectives of Affiliate Marketing Market

II   Trends and Strategies of Leading Affiliate Service Providers (ASPs)

1. Business History and Recent Initiatives of Major ASPs
2. List of Leading Market Players
3. Service Outline/Business Models by Major ASPs
4. Sales Performance Trends at Leading ASPs
5. Composition of Major ASPs by Industry
6. Major ASPs' Business Expansion Initiatives
7. Major ASPs' AI-Utilized Initiatives
8. Major ASPs' Business Strategies and Future Initiatives
9. Major ASPs' Challenges
10. Market Perspectives Considered by ASPs
11. Major ASPs' Views and Measures for TikTok Shops
12. Affiliate Marketer Statuses and Changes (*Excerpt from research by AMA)

III    Reward Site Market Trend

1. Reward Site Overview and Business Models
2. Reward Site Market Size Transition
3. Transition and Forecast of Transaction Values (FY2022-FY2029 Forecast)
4. Major Reward Site Operators' Business Overviews
5. Major Reward Site Operators' Business Strategies
6. Major Reward Site Operators' Business Expansion Initiatives
7. Major Reward Site Operators' Challenges and Prospects
8. Major Reward Site Operators' Views on the Market

IV    Reference (Ecommerce, Credit Card Market)

1. Domestic Ecommerce Market Trends
   1) Domestic Ecommerce Market Size Transition
   2) Online Shopping Usage Transition
   3) Major Online Shopping Mall Performance Trend
2. Credit Card Market
   1) Credit Card Environment
   2) Market Size Transition
   3) Market Prospects
   4) Credit Card Companies' Sales Performance

VI   Company Profiles

9 companies