Individuals aged 21 to 69 employed by domestic advertising companies that manage digital advertising, who are engaged in one of the following roles within their company: marketing/advertising strategy and planning, digital advertising operations, advertising budget decision-making (budget finalization/approval), data analysis/customer relationship management/marketing automation, or management/business planning (that is involved in digital advertising).

The emergence of generative AI and “AI Overviews” is changing how users access information. This is impacting advertisers' customer acquisition strategies and digital advertising budget allocation. Meanwhile, generative AI is increasingly being leveraged to enhance ad management, creative production, and targeting optimization, drawing attention as a means to improve advertising effectiveness. This market report aims to clarify advertisers' actual AI usage and shifts in awareness in the AI era, providing insights for future digital advertising strategies.

II. Web Survey: Descriptive Statistics & Analysis

III. Web Survey: Aggregation