Gift industry

While the formal gift market faces structural challenges due to aging demographics and shifting social norms, the pandemic has sparked a resurgence in gifting as a vital tool for personal connection. This trend toward celebrating close relationships—spanning all generations and genders—is driving sustained growth across the broader market.

Beyond personal gifting, the corporate segment is gaining significant momentum. Businesses are increasingly leveraging gifts for employee recognition and performance incentives, as well as for promotional campaigns and customer loyalty programs. Simultaneously, local governments are integrating gifting into public services, utilizing them for childcare support and disaster preparedness initiatives.

This diversification is being powered by the rapid adoption of contactless solutions, such as e-gifts and point-based systems. Furthermore, the evolution of "choice-based" formats—including digital catalogs and selectable gift platforms—is creating entirely new touchpoints for engagement.

Market Analysis & Insights

This report provides a structured, comprehensive analysis of the Japanese gift industry. By quantifying market size across distribution channels, product categories, and specific gifting occasions, it offers a holistic view of the current landscape. This data serves as an indispensable resource for professionals requiring deep, actionable market insights.

I       Transition and Forecast of Gift Market Size

1. Transition of Gift Market Size
2. Definition of Gift
3. Transition of Gift Market Size by Category
   1) Market Trends by Occasion
   2) Market Trends by Sales Channel
   3) Market Trends by Item
4. Noteworthy Topics
   1) Impulse purchase at terminal retail
   2) Choice-based gifting fueled by e-gift
   3) “Oshi-katsu” gifts
   4) "A reward for myself"
   5) Disaster kit as a gift of caring

II   Gift Market Trends by Occasion

1. Personal Gifts (Formal Gifting)
   1) Wedding gifts, wedding favors from the newlyweds
   2) Baby birth gifts (newborn gifts)
   3) Funeral favors (presents given in return for funeral offering, gifts when participating in memorial services, gifts in return for memorial service offering, etc.)
2. Personal Gifts (Informal Gifting)
   1) Valentines' Day
   2) Father's Day, Mother's Day, Respect-for-the-Aged Day
   3) Gifts to bring like dinner gifts, hostess gifts, etc.
3. Corporate Gifts
4. Mid-Year Presents (Ochugen), Year-End Presents (Oseobo)

III   Gift Market Trends by Channel

1. Department Stores
2. GMS
3. Supermarkets (SM)
4. Specialty Stores
   1) Gift specialty stores
   2) Fancy goods stores
   3) Flower shops
   4) Electronics retailers
   5) Body care goods stores
5. Online Retailing
6. Others
   1) Convenience stores
   2) Telecommunication channel
   3) Post office channel
   4) Coop channel
   5) Terminal retail

IV   Gift Market Trends by Item

1. Food
2. Flowers
3. Fancy Goods
4. Gift Certificates, Gift Vouchers, Gift Cards
5. Catalog Gifts
6. Experience Gifts

V   Case Studies of Leading Companies

51 companies including:
Takashimaya, LOFT, Hana Cupid, SHIRO, LINE Yahoo, Asahi Beer, Ajinomoto AGF, etc.