Haircare Industry Marketing 2025

Language:
Japanese
Product Code No:
C67113100
Issued In:
2025/10
#of Pages:
300
Publication Cycle:
Annual
Format:
PDF

Price

150,000 yen ($973.33)
(excluding consumption tax)
300,000 yen ($1,946.66)
(excluding consumption tax)
450,000 yen ($2,919.99)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 154.11 yen , 2025/10/31 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Haircare industry

Research Target:

Haircare service providers, hair transplantation clinics, hair growth/restoration service providers, hair care agent manufacturers, hair salons, barber shops, aesthetic salon operators

Research Content:

I   Haircare Market Overview

  1. FY2024 Haircare Market Overview
  2. Transition of Market Size (FY2020 to FY2024)
  3. Composition Ratio of Market Size in FY2024
  4. Comparison of Market Growth Rate (FY2020 to FY2024)
  5. Market Challenges and Outlook
  6. Forecast of Market Size (FY2025 to FY2029)
  • Reference: Medical Care Guideline for Men's & Women's Alopecia 2017 Edition

II   Trend Analysis of Hair Restoration Market

  1. Market Overview
    1) Wigs, hair restoration
    2) Services, product sales
  2. Transition of Market Size (FY2020 to FY2024)
  3. Comparison of Market Growth Rate (FY2020 to FY2024)
  4. Composition Ratio of Hair Business Market Size in FY2024
  5. Marketing Strategies by Market Players (15 Companies)
  6. Market Share (FY2022 to FY2024)
  7. Market Challenges and Outlook
    1) The key segment in the men's industry is prospecting customer acquisition and improving the lifetime value of existing customers.
    2) The key segment in women's is to explore new sales channels aiming to acquire baby-boomer customers.
    3) Progress in developing new areas related to existing haircare businesses”
  8. Forecast of Market Size (FY2025 to FY2029) 

III   Trend Analysis of Hair Transplantation

  1. Hair Transplantation Market Overview
  2. Transition of Hair Transplantation Market Size (FY2020 to FY2024)
  3. Comparison of Market Growth Rate by Hair Type (FY2020 to FY2024)
  4. Composition Ratio of Hair Transplantation Market by Hair Type in FY2024
  5. Trends of Market-Entered Facilities (8 facilities)
  6. Market Share (FY2022 to FY2024, top 8 facilities)
  7. Market Challenges and Outlook
    1) Increasing cases of hair transplantation treatments among young men. Obvious increase in repeat and new demand.
    2) Growing attention to women's hair transplantation for beauty purposes, including hairline correction and eyebrow transplants.
    3) The key lies in training highly skilled doctors who specialize in hair transplants.
  8. Forecast of Market Size (FY2025 to FY2029)

IV    Trend Analysis of Hair Growth Products Market

  1. Market Overview
  2. Transition of Market Size (FY2020 to FY2024)
  3. Comparison of Market Growth Rate by Channel (FY2020 to FY2024)
  4. Market Size by Channel in FY2024
  5. Trends of Minoxidil 5% Hair-Loss Treatment Solution (22 companies)
  6. Marketing Strategies of Market Players (13 companies)
  7. Market Share (FY2022 to FY2024)
  8. Market Challenges and Outlook
    1) Non-General Channels: An increase in new market players. Emerging products that appeal to women and gender-neutral consumers.
    2) General Channels: Hair growth products that belong to Class 1 Pharmaceuticals are increasing. More brands appeal to female customers.
    3) For Medical Professionals: Price reductions are accelerating. Avoiding patient attrition during the initial phase is key.
  9. Forecast of Market Size (FY2025 to FY2029)
  10. Brand List (47 Brands from 36 Companies)

V. Haircare Products Market Analysis

  1. Market Overview
  2. Transition of Haircare Products Market Size (FY2020 to FY2024)
  3. Comparison of Growth Rate by Market (FY2020 to FY2024)
  4. Composition Ratio of Haircare Products Market Size in FY2024
  5. Marketing Strategies at Market Players (19 companies)
  6. Market Share (FY2022 to FY2024)
  7. Market Challenges and Future Outlook
    1) Skinification and Cosmeceuticals are Keywords
    2) Brands targeting Gen Z are gaining power
    3) Competition intensify for premium brands
  8. Forecast of Market Size (FY2025 to FY2029)
  9. Brand List (53 Brands from 15 Companies)

VI. Marketing Strategies at 22 Leading Market Players and Facilities

  1. Hair Restoration (5 companies)
  • ARTNATURE INC.
  • Aderans Company Limited
  • SVENSON CO., LTD.
  • Aplan FREEDOM WIG
  • Propia Co,Ltd.
  1. Hair Transplantation (2 companies)
  • Shinwa Clinic
  • Tokyo memorial Clinic/Sato Beauty Clinic
  1. Hair Growth Products (4 companies)
  • TAISHO PHARMACEUTICAL CO.,LTD.
  • Bathclin Corporation
  • Pharma Foods International Co., Ltd.
  • FUJI SANGYO CO.,LTD.
  1. Haircare Products (11 companies)
  • I-ne Co., Ltd.
  • ANGFA Co., Ltd.
  • Kao Corporation
  • Kracie, Ltd.
  • Kose Cosmeport Corp.
  • COSMECOMPANY CO.,LTD.
  • The P&G Japan Limited
  • FineToday Co., Ltd.
  • Milbon Co., Ltd.
  • Yamasaki Co., Ltd.
  • Unilever Japan K.K.

Price

written in Japanese
150,000 yen ($973.33)
(excluding consumption tax)
300,000 yen ($1,946.66)
(excluding consumption tax)
450,000 yen ($2,919.99)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 154.11 yen , 2025/10/31 Japan)
*Scope of Each License Type