Gift industry

Manufacturers, retailers of gifts, enterprises in gift business (department stores, supermarkets, specialty stores, online retailers, other types of retailers, social gift providers, gift certificate providers, gift card wholesaler, welfare service providers, novelty providers, food manufacturers and wholesalers)

After the COVID-19 crisis, the importance of gifts as a means of communication with whom they care for increased significance. As a result, the demand for gifts for Mother's Day, Father's Day, and birthdays increased. Despite the decline in the demand for formal gifts (associated with the aging population, consumers accustomed to formal gifting, which implicitly urges a recipient to prepare return gifts, are declining) the gift market is expected to grow as people of all ages and genders place importance on the gifts for their kins, partners, and friends. In addition to gifts between individuals, “corporate gifts” given by enterprises to employees (as part of employee benefits or to award for long-service) and customers (novelties, campaign giveaways, and other promotional purposes) are also gaining momentum. Categories of gifts are expanding, as seen in municipalities offering gifts to their residents for longevity and childcare support. In this context, “e-gifts ('social gifts')” and “point gifts” are expanding. The evolution of “choice gifts” (catalog gifts) is also propelling the growth of the gift market.
This report offers an in-depth overview of the gift market, serving as the exclusive resource for comprehensive market insights including the market size by channel, by item, and by occasion.

I       Transition and Forecast of Gift Market Size

II   Gift Market Trends by Occasion

III    Gift Market Trends by Channel

IV   Gift Market Trends by Item

V   Case Studies of Leading Companies