Character Business

Character licensors and licensees, retailers, anime companies

With an increasing number of anime produced and with many distributors, new characters in manga and anime are generated one after another. The media mix strategy is undoubtedly the key for longevity of such characters. Companies involved in anime and manga address various approaches as they need to entertain the fans to keep them being interested in such characters.
For instance, "Chiikawa" characters generated from social media, has increased attention through various media including anime broadcasting followed by character goods sales, collaboration projects with apparel and other various industries, adoption in sales promotions, etc. It attracts attention how it maintains the popularity or whether to be able to leap forward again after the rapid breakout.
The report has compiled the character business that has been changing rapidly in an ever-fast speed.

I    Status and Future Perspectives of Licensed Character Business

1. Licensed Character Business Market Size
2. Licensed Character Business Market Trends
3. Trends and Analysis of Characters

II    Trend of Characters in Media

1. Media Mix
2. Books/Magazines (Comic books, manga magazines, light novels, children's books)
3. Movies/Films
4. TV Programs
5. Pachinko/Pachi-slot

III    Trends of Characters in Product Development

1. Toys & Character Toys
2. Toys Sold via Vending Machines
3. Stationery
4. Confectionery
5. Food & Beverage
6. Apparel
7. Accessories
8. Toiletries
9. Homeware
10. Other Items

IV    Character-Originated Development

1. Music
2. Plays and Stages
3. Theme Park, Amusement Park
4. Hotels
5. Food Service
6. Regional Development, Public Relations for Local Cities
7. Transportation and Traffic Channel

V. Trends of Leading Licensors/Licensees/Retailers/Anime Companies

1. Trends of Licensors (12 enterprises)
   1) Company profile, trademarked property
   2) Business strategy (licensing strategy, channel
   　 strategy, advertising/promotion strategy, overseas
       business, current challenges/issues)
   3) Future perspective　
2. Trends of Licensees (5 enterprises)
   1) Business overview
   2) Product trends
   3) Channel strategy
   4) Advertising/promotion
   5) Overseas business
   6) Current challenges/issues
   7) Business strategy/future perspective
3. Trends of Retailers (6 enterprises)
   1) Business overview
   2) Product trends
   3) Channel strategy
   4) Advertising/promotion
   5) Overseas business
   6) Current challenges/issues
   7) Business strategy/future perspective
4. Trends of Anime Companies (3 enterprises)
   1) Business overview
   2) Product trends
   3) Channel strategy
   4) Advertising/promotion
   5) Overseas business
   6) Current challenges/issues
   7) Business strategy/future perspective