Digital Contents

Service providers in digital contents industry and enterprises and organizations dealing with electronic books, video streaming, music streaming, social media, NFT, ecommerce, games, information delivery and internet advertisement

As can see from smartphones and tablets having widespread, digital contents have become indispensable in human lives today.
By segmenting this category into ten segments including social media, electronic books, video streaming, music streaming, information delivery, gaming, film & TV, as well as platformer business, internet ads and NFT, this report covers the overview and perspectives on each of 10 segments.

I    Platformer Trends

■Overview
1) Market transition
2) Outline of GAFAM
3) Risks that GAFAM face
4) Future market trends

■Strategical Analysis on Major Companies
- Alphabet Inc
- Amazon.com, Inc
- Apple Inc.
- LINE Corporation
- Rakuten Group, Inc.

II   Social Media

■Overview

1. Structure of Social Media
2. Trend of Social Media Usage
3. Number of Users, User Trends
4. Hot Topics and Challenges in Social Media Market

III   Electronic Books

■Overview

1. Revenue Models
2. Market Structure (Publisher, Distributor, Electronic Book Store)
3. Market Size and Market Share (Comics, Books, Magazines)
4. Trends by Business
   1) Publisher
   2) Electronic bookstore
   3) Distributor (Agency)
   4) Free-of-charge manga offers
5. Topics at Electronic Book Market
   1) Trend of subscription service
   2) Sales promotions
   3) Training and exploration of writers

■Strategic Analysis on Major Company: MEDIA DO Co., Ltd.

IV   Video Streaming

■Overview

1. Categorization of Video Streaming Services
   1) Types of video streaming services and form of service
        offering
   2) Video sharing services
   3) Live streaming
2. Industrial Structure
3. Market Size and Market Share
4. Trends by Business
   1) Business by TV stations
   2) Business by telecommunication vendors
   3) Others
5. UGC Video Streaming Service Trends

■Strategic Analysis on Major Company:
　- AbemaTV, Inc.
   - U-NEXT Co., Ltd.

V   Music Streaming

■Overview

1. Revenue Models
2. Industrial Structure
3. Market Size
4. Characteristics of Music Market in Japan
5. User Trends
6. Topics in Music Streaming Market
   1) About live ticket sales
   2) Direct contract with artists
7. Corporate Trends in Overseas Music Streaming Market

■Strategic Analysis on Major Companies:
  - AWA Co., Ltd.
  - Spotify Technology S.A

VI   Film & TV

1. Film
   1) Status of film market
   2) Overview of film market
   3) Animation in films
2. TV
   1) Status of TV animation
   2) Anime works in Netflix
   3) Anime works in crowdfunding projects
   4) Trends of major businesses

VII     Internet Advertisements

■Overview

1. Types and Outline of Internet Advertisements
2. Industrial Structure
3. Market Size and Trends
4. Trends by Business
   1) ad agency
   2) ad tech companies
5. Topics in Internet Advertisement Market
   1) Advantages and disadvantages of AI application
   2) Use cases of AI application in advertisement industry
   3) Problems in Internet Advertisement

■Strategic Analysis on Major Company: CyberAgent, Inc.

VIII   Games

■Overview

1. Types of Game Forms and Revenue Models
   1) Consumer game
   2) Games designed for smartphones
   3) Games designed for PC
2. Market Structure
3. Market Size of Game Industry
4. Topics in Game Market
   1) Cloud gaming initiatives in full swing
   2) VR initiatives
   3) Efforts of eSports in Japan
   5. Trends of Game Market in China

■Strategic Analysis on Major Company: Nintendo Co., Ltd.

IX    Information Delivery

■Overview

1. Information Delivery Media Trends
   1) Web media and news curation media
   2) Major services on the Internet
   3) Trend of smartphone usage by Gen Z
   4) Information Delivery using Social Media
   5) News sites by newspaper companies
   6) Sports news site
   7) "IT & Business"
   8) Career enlightenment category
   9) Music streaming, voice streaming genre
   10) Video genre
   11 Gourmet sites (GURUNAVI, Hotpepper, Tabelog, Retty)
   12) "Female" genre services
   13) Travel reservation sites

X   NFT (Non-Fungible Token)

1. Definition of NFT
   1) Outline
   2) History
   3) About Blockchain
   4) About bas price (commission fee)
2. NFT Case Studies
   1) Art
   2) Game
   3) Trading Cards
   4) Fashion
   5) Music
3. Marketplace
4. Topics
5. Challenges
6. Potential of NFT