Luxury Market

Luxury Brands, Companies developing luxury brands, Companies providing luxury products and/or services

The social structure dramatically changed after COVID-19 crisis, as can see from uncertain world situations, soaring oil prices, rising stock prices worldwide, etc. which is accelerating the economic disparity. In such conditions, wealthy population is increasing their properties in this opportunity. Those who did not reach the level of being in the "riches" have stepped up into one of them, while already wealthy population became even wealthier. This led those enterprises that try to attract those riches to grow in number as well as in profits, the trends of which are drawing attention.
This report defines the market of those businesses targeting wealthy population as "the luxury market" and has focused on each company trend in the fields of jewelry, watch, fashion, art, hotel, mobility, health, etc. Furthermore, the report gives insights into the efforts by the companies to attract the New Riches that are in their 20s or 30s and the inbound riches that are increasing due to weakened yen, different from the conventional affluent population.

I  Luxury Market Trend Analysis

1. Definition of Luxury Market
2. Backdrop against Attraction of Luxury Market
   1) Social Structure in Japan
   2) "Abenomics" that expanded the assets of the riches
   3) Augmentation of assets by higher stock prices, and
       tax systems in Japan
   4) Inbound customers that support market growth
       through overwhelming purchases
3. Luxury Market Overview
   1) Trends in Worldwide and in Japan
   2) Luxury market trend by product/service

• Jewelry
• Watch
• Apparel/Accessories
• Kimono
• Art
• Furniture/Interior
• Alcohol Drink
• Restaurant
• Automobile
• Business Jet (Private Jet)
• Cruiser Boat
• Accommodation
• Golf Club Membership
• Aesthetic Medicine
• Aesthetic Salon
• Nursing Home

4. Noteworthy Topics/Trends
   1) Business that tries to retain Japan's New Riches
   2) Expanding Gaisho services targeting wealthy inbound
       customers
   3) Areas where oligopoly progresses by foreign affluent
       people
5. Challenges and Perspectives, Market Forecast

II    Product/Service Trends

1. Fashion
   1) Jewelry
   2) Watch
   3) Apparel/Accessories
   4) Kimono
2. Lifestyle
   1) Art
   2) Furniture/Interior
   3) Alcohol Drink
   4) Restaurant
3. Mobility
   1) Automobile
   2) Business Jet (Private Jet)
   3) Cruiser Boat
4. Leisure
   1) Accommodation
   2) Golf Club Membership
5. Beauty & Health
   1) Aesthetic Medicine
   2) Aesthetic Salon
   3) Nursing Home

III    Channel Trends

1. Department Store
2. Auction
3. Original Services by Luxury Brands

IV    Company Profiles

■Fashion　　
   - Chanel K.K
　- Chiso co., Ltd.
　- Rolex Japan
　- Harry Winston Japan 
   - FUJIMUSUME KINUTAYA
　- Richemont Japan

■Life Style
　- UKAI CO., LTD.
　- MHD Moët Hennessy Diageo K.K.
　- CARL HANSEN & SON JAPAN
　- Baccarat Pacific K.K.
　- Hiramatsu Inc.

■Mobility
　- YANASE AND COMPANY, LIMITED

■Leisure
　- Hilton Worldwide International Japan
　- Bulgari Hotels & Resorts
　- Hoshino Resort Inc.
　- HOTEL OKURA CO., LTD.
　- Mori Hospitality Corporation
　- Resorttrust, Inc.

■Beauty & Health
　- CHARM CARE CORPORATION

■Department Stores
　- Daimaru Matsuzakaya Department Stores Co., Ltd.
　- Takashimaya Company, Limited
　- Isetan Mitsukoshi Holdings Ltd.
　- Hankyu Hanshin Department Stores, Inc.

■Auction Houses
　- SBI Art Auction Co., Ltd.
　- K.K Sotheby's Japan
　- Mainichi Auction Inc.

■Others
　- Anshindo Co., Ltd.
　- COIN PALACE CO,.LTD