Seniors’ market

senior service providers

As falling birth rate and aging population in progress, consumption by young people or by families is shrinking when compared to a while ago, elderly people, as consumer or as purchaser, are attracting attention. It is because companies need to come up with strategies on marketing and customer attraction on how to proactively obtain senior customers who are regarded to have plenty of money and time to spend.
This report targets those companies that are trying to proactively meet senior customer demand, analyzes the market trends, and introduces extensive initiatives by those market players. This report aims to cover the senior market comprehensively by including not only the conventional categories such as long-term care, rehabilitation, nursing homes, but also new categories such as leisure, sports, hobbies, etc., as well as the trend of those retailers willing to obtain senior customers.

I    Trends of Senior Markets

1. Trends of Senior Markets
   1) Size of the leading markets relating to seniors
   2) Industrial trends to capture senior customers
   3) Status and new trends of senior markets
2. Background of Senior Markets
   1) Transition and forecast of senior population
   2) Status of households taking care of aged family
       members
   3) Trends of the Japanese baby-boomers
   4) Trends of financial assets owned by the seniors
   5) Spending trends by the seniors
   6) Employment statuses of the seniors
   7) Trend of receiving long-term care insurance
   8) Usage of the Internet by the seniors
   9) Utilization rate of smartphones by the seniors

II   Trends of Senior Market by Category

1. Long-Term Care and Rehabilitation Market
2. Housing/Residence Market
3. Home Delivery Market
4. Various Support Service Market
   - Watch service
   - Housekeeping service
   - Temporary senior staffing service/Senior start-up
      business supporting service
   - Marriage matching services for the seniors
   - Life-ending support service
   - Financial services
5. Travel Market
6. Sports Market
7. Entertainment Market
8. Hobbies/Social Clubs Market
9. Food/Food Service Market
10. Clothing/Daily Use Items Market
11. Home Electric Appliances/Information Appliances Market
12. Retail and Distribution Market

III   Trend of Senior Service Providers by Category

1. Long-Term Care Services/Senior Housing/Long-Term Care Appliances (8 companies)
2. Travel & Sightseeing (7 companies)
3. Sports/Entertainment/Hobbies/Social Clubs (4 companies)
4. Home Delivery/Restaurants (2 companies)
5. Retail and Distribution (4 companies)

IV   List of Companies in Senior Market

1. Long-Term Care Services/Senior Housing
2. Long-Term Care Appliances 
3. Home Delivery
4. Living Assistance/Watching System Services
5. Travel/Leisure
6. Fitness/Hobbies
7. Meal Service at Elderly Care Facilities
8. Health Foods
9. Long-Term Care Food, Therapeutic Diet