VTuber Market 2024 (Consumer Survey)

Language:
Japanese
Product Code No:
C65123200
Issued In:
2023/12
#of Pages:
207
Publication Cycle:
Annual
Format:
PDF

Price

140,000 yen ($894.63)
(excluding consumption tax)
280,000 yen ($1,789.25)
(excluding consumption tax)
420,000 yen ($2,683.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type

Coverage: (Product/service)

VTuber Market 2024

Research Target:

VTuber fans

Research Content:

I   Survey Outline on "VTuber Fans"

II    Key Survey Findings

III   VTuber Fan Attributes Survey 

  1. Analysis Results on Overall VTuber Fan Appearance
  2. Analysis Results on VTuber Fan Appearance by Gender
  3. Analysis Results on VTuber Fan Appearance by Age Group
  4. Analysis Results on VTuber Fan Appearance by Gender/Age Group
  5. Analysis Results on VTuber Fan Appearance by Gender/Age Group
  6. Analysis by Residential Area
  7. Analysis by Final Education
  8. Analysis by Occupation
  9. Analysis by Marital Status
  10. Analysis by Household Income
  11. Disposable Income Analysis
  12. Personality Trait Analysis
  13. Hobby Analysis (Anime, Computer game, Analog game, Manga, Light novel, Music appreciation, Fashion, Make-up, Gourmet, Liquor, Cooking, Karaoke,Muscular exercise, Fitness gym, Yoga, Pilates, Golf, Baseball, Softball, Football, Footsul, Running, Walking, Outdoor activities (Camping, Barbecuing, Mountain climbing), Traveling, Shopping, Hot spring, Spa, Sauna, Sports appreciation, Volunteering, Reading books, DIY, Photography, Gambling, Stocks, Investment, Virtual currency, NFT, Studying, Acquisition of qualification, Comedy business, YouTuber, Movie appreciation, Idol, Voice actor/actress, Metaverse, VR, AR, Railroad (Picture, Movie, Model, etc.,)Stage show, Concert, Live appreciation, Music festival, Collection, Boys Love (i.e. Novels, manga, and other works on male homesexuality targeting women,) Others
  14. Analysis of Favorite Video Types

IV   Usage of Internet by VTuber Fans

  1. Number of Hours for using Internet other than for working or studying
  2. Social media currently in use
  3. Social media most used
  4. Video streaming services currently in use
  5. Video streaming service most used

V   Survey on VTuber Video Viewing Statuses

  1. Analysis of Timing When Started Viewing VTuber Videos
  2. Viewing Forms (Live streamed, Clipped)
  3. Analysis of Media to View Live Streaming, etc.
  4. Analysis of Media to View Video Clips and Editted Videos
  5. VTuber-related Video Viewing Frequency per Week
  6. VTuber-related Video Viewing Hours per Week
  7. Analysis of Changes in Viewing Time of "VTuber Videos" Over the Past Year Compared to the Year Before
  8. Analysis of VTuber Video Viewing Time Ranges in a Weekday
  9. Analysis of VTuber Video Viewing Time Ranges in a Weekend
  10. Analysis of Motivation for Viewing VTuber Videos
  11. Analysis of Favorite Program Types in VTuber Videos
  12. Analysis of Activities for Favorite VTubers
  13. Analysis of Awareness of VTuber Offices
  14. Analysis of the Rate of Having Favorite VTubers by VTuber Office 

VI   Survey on Spendings on Products and Services Related to VTubers

  1. Rate of Spendings on Products and Services Related to VTubers for the Past Year
  2. Amount of Spendings on Products and Services Related to VTubers for the Past Year
  3. Forecast of Spendings on Products and Services Related to VTubers for Next Year

VII    VTuber Fans' Metaverse Affinity Survey

  1. Status of playing games that has metaverse characteristics
  2. Level of interest in each function of the games with metaverse characteristics
  3. Usage of social media with metaverse characteristics

VIII   Survey on Attributes for Fans of VTuber-Peripheral Areas

  1. Analysis Results on Appearance of Fans of VTuber-Peripheral Areas by Gender/Age Group
  2. Analysis by Occupation
  3. Analysis by Marital Status
  4. Analysis by Household Income

IX    Free Answers on VTubers

  1. Responses focusing on the personality/character of VTubers
  2. Responses focusing on video clips or edited videos
  3. Responses focusing on live streaming, etc.
  4. Responses focusing on avatars
  5. Responses focusing on characteristics of VTuber Video Streaming
  6. Responses focusing on interactions and collaborations among VTubers
  7. Responses focusing on the sense of distance to VTubers
  8. Responses regarding voices of VTubers
  9. Responses regarding activities to support "favourite" VTubers
  10. Responses regarding game streaming
  11. Responses regarding VTuber offices or specific VTubers

Questionnaire Slips

 

Price

written in Japanese
140,000 yen ($894.63)
(excluding consumption tax)
280,000 yen ($1,789.25)
(excluding consumption tax)
420,000 yen ($2,683.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type