Online Advertisement Market 2023

Language:
Japanese
Product Code No:
C65118300
Issued In:
2023/11
#of Pages:
216
Publication Cycle:
  
Format:
PDF
Geographic Coverage:
, Japan ,
Industry:
Information Communication Technology B2B Services Consumer Services

Price

200,000 yen ($1,265.02)
(excluding consumption tax)
400,000 yen ($2,530.04)
(excluding consumption tax)
600,000 yen ($3,795.07)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.1 yen , 2024/04/28 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Online Advertisement

Research Target:

Advertising agencies, media representatives, AdTech companies (DSP/SSP platformers, ad verification business)

Research Content:

Expansion of online advertising demand has seen expanding in tandem with the progress of digitization in various industrial sectors, which was affected by the pandemic impacts. While pandemic restrictions are eased in 2022 and thus the world is moving toward normalization, an online-centric new lifestyle has taken root in a different way than in the past. The online advertising industry is required to provide more sophisticated technologies, marketing strategies, and operations.

In addition, the recent emergence of generative AI (artificial intelligence) including ChatGPT is expected to have a powerful impact on the online advertising industry. Meanwhile, Google’s deprecation of third-party cookies by 2024 may set a new compliance standard for online advertising as well as on the way it has been operated to date.

This study summarizes the latest trends, business strategies and performance trends of major operators, the market trends by segment, and future outlook of the domestic online advertising market.

TOC:

I   General Remarks

1 Online Advertisement Market Overview & Topics
2 Transition of Online Advertisement Market Size（FY2020 – FY2023 projection）
3 Outline of Online Advertisement 
3.1 History
3.2 Categories
3.3 Business Map
4 Business Models
4.1 Advertising Media/Platformers
4.2 Online Advertising Agency/ Media Representatives 
4.3 AdTechs (DSP, SSP)
4.4 Ad Verification Businesses
5 Future Perspectives of Online Advertising Market (FY2023-2027 forecast, driving force factors, disruptive forces)
 

II   Trends of Online Advertising Businesses 

1 Actual Status and Strategies at Leading Online Advertising Agencies
1.1 Business Outline
1.2 Characteristics, Advantages, Points of Differentiation 
1.3 Business Models
1.4 Business Performances
1.5 Business Performance Before/After COVID
1.6 Client’s (Advertiser’s) Condition and Demand
1.7 Advertising Mediums
1.8 Fields to be Focused on hereafter, Business Directions
1.9 Utilization of AI
1.10 Ad Verification
1.11 Challenges
2 Actual Status and Strategies at Leading Media
2.1 Yahoo
2.2 LINE
2.3 Google
2.4 Meta
2.5 Transition of Advertising Sales by Media
3 Actual Status and Strategies at Leading DSP/SSP Providers
3.1 Business Outline
3.2 Characteristics, Advantages, Points of Differentiation 
3.3 Business Models
3.4 Business Performances
3.5 Business Performance Before/After COVID
3.6 Client’s (Advertiser’s) Condition and Demand
3.7 Condition of Publishers (Media)
3.8 Fields to be Focused on hereafter, Business Directions
3.9 Utilization of AI
3.10 Ad Verification
3.11 Challenges
3.12 Market Size Transition and Forecast (FY2020-2027)
3.13 Market Overview and Future Perspectives
4 Current Status of Ad Verification Vendors
4.1 Momentum Business Overview 
4.2 Momentum’s Advantages, Points of Differentiation 
4.3 Changes in Demand of Advertisers/Advertising Agencies/Platformers
4.4 Momentum’s Business Directions 
4.5 Momentum’s Challenges and How It Addresses Challenges
 

III   Trends of E-commerce Market

1 Transition of Domestic E-commerce Market Size
2 Transition of Use of Online Shopping
3 Business Performance of Major Online Shopping Malls
3.1 Amazon
3.2 Rakuten
 

IV   Company Profiles

  • Advertising Agencies: 7 companies
  • AdTechs (including ad verification company): 4 companies

Price

written in Japanese
200,000 yen ($1,265.02)
(excluding consumption tax)
400,000 yen ($2,530.04)
(excluding consumption tax)
600,000 yen ($3,795.07)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.1 yen , 2024/04/28 Japan)
*Scope of Each License Type