Online Advertisement Market 2023
Coverage: (Product/service)
Online Advertisement
Research Target:
Advertising agencies, media representatives, AdTech companies (DSP/SSP platformers, ad verification business)
Research Content:
Expansion of online advertising demand has seen expanding in tandem with the progress of digitization in various industrial sectors, which was affected by the pandemic impacts. While pandemic restrictions are eased in 2022 and thus the world is moving toward normalization, an online-centric new lifestyle has taken root in a different way than in the past. The online advertising industry is required to provide more sophisticated technologies, marketing strategies, and operations.
In addition, the recent emergence of generative AI (artificial intelligence) including ChatGPT is expected to have a powerful impact on the online advertising industry. Meanwhile, Google’s deprecation of third-party cookies by 2024 may set a new compliance standard for online advertising as well as on the way it has been operated to date.
This study summarizes the latest trends, business strategies and performance trends of major operators, the market trends by segment, and future outlook of the domestic online advertising market.
TOC:
I General Remarks
II Trends of Online Advertising Businesses
III Trends of E-commerce Market
IV Company Profiles
- Advertising Agencies: 7 companies
- AdTechs (including ad verification company): 4 companies