Health Foods

Consumers

This is the consumer survey version of the "Health Food 2023" report.

It researched from the views of consumers for health food market, where it surveyed on how consumers tackle on maintenance of the health of body and mind, and on beauty, and how they take health food.

It gives insights into the demand for health food and food with health claims (Foods with Functional Claims, Foods for Specified Health Uses (FOSHU)). 

I. Research Highlights

1. Any changes in lifestyle after COVID-19 degraded to Class 5 disease
2. Current health concerns and habits
3. Status of taking Foods with Function Claims
4. Status of taking Foods for Specified Health Uses (FOSHU)
5. Consumer demand for health food and beauty food

II. Analysis on Preliminary Survey by Research Item per Age Group

1. Any changes in lifestyle after COVID-19 downgraded to Class 5 disease
2. Current health and beauty statuses that are good
3. Any symptom(s) in body the consumers concern or want to improve
4. Status of taking measures by consumers against the concerned symptoms in body for improvement
5. Measures taken by consumers against the symptoms concerned for improvement
6. Status of taking Foods with Function Claims
7. Types of foods with function claims that are currently taken
8. Willingness for taking Foods with Functional Claims
9. Forms of the Foods with Functional Claims that the consumer is willing to take (multiple answers)
10. Questions regarding Foods for Specified Health Uses (FOSHU)
11. Objective of taking Foods for Specified Health Uses (FOSHU)
12. Status of taking health/beauty foods (supplements)
13. Current reason for not taking health/beauty foods (supplements)
14. Reason for not taking health/beauty foods (supplements) in the past

III. Analysis on Main Survey by Research Item per Age Group

1. Form of health/beauty foods (supplements) currently taken
2. Type of the health/beauty foods (supplements) currently taken
3. Amount spent on the health/beauty foods (supplements) per month
4. Place of purchasing the health/beauty foods (supplements) 
5. How did the respondent learn about the health/beauty foods (supplements) they are currently taking
6. Main component of the health/beauty foods (supplements) currently taken
7. Objective of taking health/beauty foods (supplements)
8. What the respondent considers in choosing health/beauty foods (supplements)
9. Status of health/beauty foods (supplements) products of 53 enterprises

IV   Decision Tree Analysis for Consumer Attributes Taking Each Ingredient

• Zinc
• Aojiru (green juice)
• Amino acid
• Arginine
• Calcium
• Multivitamins, Minerals
• Vitamin B
• Vitamin C
• Vitamin D
• Glucosamine
• Collagen
• Dietary fiber
• DHA, EPA
• Lactobacillus (Lactic acid)
• Hyaluronic acid
• BCAA
• Blueberry (Bilberry)
• Protein
• lutein

V. Survey Data by Sex/Age Group

1. Preliminary Research
2. Main Research