Hair Care Industry Marketing 2023
Language:
Japanese
Product Code No:
C65112600
Issued In:
2023/10
#of Pages:
282
Publication Cycle:
Format:
PDF
Geographic Coverage:
,
Japan
,
Industry:
Coverage: (Product/service)
Hair care industry
Research Target:
Hair care service providers, hair transplantation clinics, hair growth/restoration service providers, hair care agent manufacturers, hair salons, barber shops, aesthetic salon operators
Research Content:
I Hair Care Market Overview
1. FY2022 Hair Care Market Overview
2. Transition of Market Size (FY2018 to FY2022)
3. Composition Ratio of Market Size in FY2022
4. Comparison of Market Growth Rate (FY2018 to FY2022)
5. Market Challenges and Future Outlook
6. Forecast of Market Size (FY2023 to FY2027)
Reference: Medical Care Guideline for Men's & Women's Alopecia 2017 Edition
II Trend Analysis of Hair Business Market
1. Market Overview
1) Wigs, hair restoring
2) Services, product sales
2. Transition of Market Size (FY2018 to FY2022)
3. Comparison of Market Growth Rate (FY2018 to FY2022)
4. Composition Ratio of Hair Business Market Size in FY2022
5. Marketing Strategies by Market Players
6. Market Share (FY2020 to FY2022)
7. Market Challenges and Future Outlook
1) Increase in number of companies developing total hair solutions centered on hair business
2) Key segment in women’s is second-generation baby boomers
3) Progress in digital transformation for the business, which enabled fusion of physical and digital
8. Forecast of Market Size (FY2023 to FY2027)
III Trend Analysis of Hair Transplantation
1. Hair Transplantation Market Overview
2. Transition of Hair Transplantation Market Size (FY2018 to FY2022)
3. Comparison of Market Growth Rate by Hair Type (FY2018 to FY2022)
4. Composition Ratio of Hair Transplantation Market by Hair Type in FY2022
5. Trends of Market-Entered Facilities
6. Market Share (FY2020 to FY2022)
7. Market Challenges and Future Outlook
1) Increasing cases of hair transplantation treatment among young men led the average operation prices to decline, because of decreasing number of hairs to transplant.
2) More women started hair transplantation treatment which led own-hair transplantation aiming at beauty effect to gather attention.
3) Expansion of cosmetic medicine market, demand for post-surgery hair removal and postsurgical scar revision ]
8. Forecast of Market Size (FY2023 to FY2027)
IV Trend Analysis of Hair Growth/Restoration Market
1. Market Overview
2. Transition of Market Size (FY2018 to FY2022)
3. Comparison of Market Growth Rate by Channel (FY2018 to FY2022)
4. Market Size by Channel in FY2022
5. Trends of Minoxidil 5% Hair-loss Treatment Solution
6. Marketing Strategies at Market Players
7. Market Share (FY2020 to FY2022)
8. Market Challenges and Future Outlook
1) Genderless promotion is the key for capturing women’s demand
2) Increase in new market players has invigorated the general distribution, and favorable sales for hair growers specified as the 1st class medicine.
3) Demand is increasing among young men for medication prescribed by doctors, market share of price competitive generic solutions is rising
9. Forecast of Market Size (FY2023 to FY2027)
V Hair Care Agents Market Analysis
1. Market Overview
2. Transition of Hair Care Agents Market Size (FY2018 to FY2022)
3. Comparison of Growth Rate by Market (FY2018 to FY2022)
4. Composition Ratio of Hair Care Agents Market Size in FY2022
5. Marketing Strategies at Market Players
6. Market Share (FY2020 to FY2022)
7. Market Challenges and Future Outlook
1) Fusion of digital and physical in progress
2) Rise of D2C brands (fabless manufacturers)
3) Brands targeting the Z generation is gaining power
8. Forecast of Market Size (FY2023 to FY2027)
VI Marketing Strategies at 21 Leading Market Players and Facilities
- Hair Business (5 companies)
- Hair Transplantation Clinics (2 company)
- Hair Growth Agents/Hair Restoration Products Manufacturers (5 companies)
- Hair Care Products Manufacturers (9 companies)