Fitness facilities and gyms, workout gyms, personal training gym, Pilates studio, 24-hour fitness gyms, etc.

Fitness gym businesses

Fitness facility market has been inflicted heavily by the COVID-19 crisis. There were many users who took a recess or who withdrew from fitness clubs. The facilities themselves had to close, which led some to withdraw from the business.

On the other hand, some fitness facilities have evolved even amid the corona crisis, with some businesses finding new styles to expand their business, some commencing new attempts, and some expanding the customer base.  

This report gives insights into the statuses, challenges, and perspectives of the fitness facilities through analytics by business form based on the latest locations nationwide, the number of recent closures, etc.

I. Survey Results Overview

1. Survey Results Focuses:
   1) Market Trends
   2) Market Trends by Business Form (Market size, perspectives, and challenges)
2. Influence of COVID-19 Pandemic
   1) Influence of the Pandemic
   2) Measures Taken

II    Fitness Facility/Gym Overview

1. Fitness Facility Market Size
2. Number of Fitness Facilities
3. User Trends (Population, participation rates and frequency)

III    Trends by Business form

1) Overview and Target Customer Groups
2) Promotions, Sales Strategy
3) Store Strategy, Rollout Strategy
4) Challenges, Directions
5) Market Size

1. Large-scale (Fully equipped with pool, gym, studios)
2. Small-Size Fitness Gyms
3. 24-Hour Fitness Gyms
4. Yoga Studios
5. Others

IV    Noteworthy Business Forms

1) Overview and Target Customer Groups
2) Promotions, Sales Strategy
3) Store Strategy, Rollout Strategy
4) Challenges, Directions

1. Personal Training Gym
2. Pilates
3. 24-Hour Fitness Gyms for Light Users

V   Trends by Leading Enterprise

1. Strategies and Directions
2. Trends by Leading Enterprise (10 enterprises)
3. Company List

VI    Local Marketing Strategies by Fitness Facilities

1. Location Analysis for Fitness Facilities (Comparison by Business Type)
2. Business Potential Ranking by Business Region