AI Analysis on Consumer Behavior Regarding Bread Consumption
Fresh bread suppliers and bakeries
Following the recent weakening of the yen and soaring raw material costs, food prices are rising, and bread and rolls are no exception. Under the circumstances, we have conducted an online consumer survey to find out how consumers react to the price hike. Moreover, the results are analyzed by AI to find out the frequency of eating bread & rolls, repeat purchase rate, and what should be done to retain customers after the price rise. This research can provide a fundamental data for bread manufacturers/bakeries to develop the optimal marketing strategy for increasing bread consumption.
I. Causal Inference on Expenditure on Bread in Family Expenditure
II. Determining Factors Affecting Frequency of Eating Bread and Marketing Strategies to Increase Frequency
III. Determining Factors Affecting Brand Loyalty & Marketing Strategies to Improve Brand Loyalty
IV. Influence of Pricing Revisions & Marketing Strategies to Prevent Brand Switching
V. Marketing Strategies to Optimize Taste and Flavor of Bread