Market of Cool Japan/Otaku – Market Analysis 2023

Language:
Japanese
Product Code No:
C65107300
Issued In:
2023/09
#of Pages:
609
Publication Cycle:
Annual
Format:
PDF

Price

150,000 yen ($948.77)
(excluding consumption tax)
300,000 yen ($1,897.53)
(excluding consumption tax)
450,000 yen ($2,846.30)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.1 yen , 2024/04/29 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Otaku Market in Japan

Research Target:

Enterprises and organizations doing business on Anime or Cartoon Films, Comics, Light Novels, Doujinshi (Fanzine), Smartphone Games, Indie Games, Plastic Models, Model Figures, Dolls, Model Railroads, Toy Guns, Survival Games, Popular Idols, Professional Wrestling, Costume Play Clothing, Services by Girls in Maid Costumes, Voice Synthesis

Research Content:

The report focuses on 17 categories in the Otaku industry that is not easy to understand the status and explains the trend of each market and future analysis, together with the business conditions and efforts addressed at related businesses. 

TOC:

I    Overall Research Results

  1. Transition of Market Size by Category
  2. Summary of Trends by Category

II   Market Analysis by Category

  1. Anime or Cartoon Films
  2. Comics/Manga
  3. Light Novels
  4. Doujinshi (Fanzine)
  5. Smartphone Games
  6. Indie Games
  7. Plastic Models
  8. Model Figures
  9. Dolls
  10. Model Railroads
  11. Toy Guns
  12. Survival Games
  13. Popular Idols
  14. Professional Wrestling
  15. Costume Play Clothing
  16. Services by Girls in Maid Costumes
  17. Voice Synthesis

For each of categories the following items are covered:

  • Market Overview
  • Market Definition
  • Market Structure
  • Market Trends
  • Trends of Major Businesses
  • User Trends

III   Case Studies on Major Businesses

1. Anime or Cartoon Films: 3 enterprises
2&3. Comics/Manga & Light Novels: 4 enterprises
4. Doujinshi (Fanzine): 3 enterprises
5. Smartphone Games: 8 enterprises
6. Indie Games: 2 enterprises
7&8. Plastic Models & Model Figures: 8 enterprises
9. Dolls: 3 enterprises
10. Model Railroads: 2 enterprises
11. Toy Guns: 2 enterprises
12. Survival Games: 1 enterprise
13. Popular Idols: 5 enterprises
14. Professional Wrestling: 3 enterprises
15. Costume Play Clothing: 2 enterprises
16. Services by Girls in Maid Costumes: 6 enterprises
17. Voice Synthesis: 2 enterprises

For each company (not all the following items may be included):

  • Company Outline
  • Sales Performance Transitions
  • Transition of Sales for Related Departments
  • Business Overview
  • Business Structure
  • Overview of Sales Performance
  • Business Strategy
  • Influence of COVID-19 Pandemic
  • Future Perspectives, etc.

IV   Data on Companies in Otaku Business 

1. Anime or Cartoon Films: 28 enterprises
2&3. Comics/Manga & Light Novels: 24 enterprises
4. Doujinshi (Fanzine): 5 enterprises
5. Smartphone Games: 3 enterprises
6. Indie Games: 3 enterprises
7. Plastic Models: 5 enterprises
8. Model Figures: 7 enterprises
9. Dolls: 3 enterprises
10. Model Railroads: 9 enterprises
11. Toy Guns: 6 enterprises
12. Survival Games: 2 enterprises
13. Popular Idols: 6 enterprises
14. Professional Wrestling: 5 enterprises
15. Costume Play Clothing: 4 enterprises
16. Services by Girls in Maid Costumes: 5 enterprises
17. Voice Synthesis: 2 enterprises

For each company (not all the following items may be included):

  • Company Outline
  • Sales Performance Transitions
  • Overview on Related Business

Price

written in Japanese
150,000 yen ($948.77)
(excluding consumption tax)
300,000 yen ($1,897.53)
(excluding consumption tax)
450,000 yen ($2,846.30)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.1 yen , 2024/04/29 Japan)
*Scope of Each License Type