Online Retailing Market 2023

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180,000 yen ($1,150.23)
(excluding consumption tax)
360,000 yen ($2,300.47)
(excluding consumption tax)
540,000 yen ($3,450.70)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
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Coverage: (Product/service)

B2C ecommerce, online retailing

Research Target:

B2C ecommerce providers, online retailers

Research Content:

According to METI, the B2C ecommerce market (product sales, digital, service) for 2021 generated 20,695 billion yen, 107.3% of the size of the previous year, attaining the 20,000 billion yen for the first time ever, and has still been on the rise. The product sales, that has driven the entire B2C ecommerce market, reached 13,286.5 billion yen, 108.6% of the size of the preceding year, somewhat moderate growth compared to the remarkable growth in 2020. The market is expected to expand furthermore, as the service category is expected to recover, with ecommerce being well established among consumers and behavior restrictions amid the corona crisis being lifted.
Covering 20 categories of two large sectors, i.e., retail and services, this report is a must marketing document to research online retailing market.


I   Analysis of Ecommerce Market

  1. Ecommerce Market Size and Trends
  2. Evolution and Changes in Network Infrastructure
  3. Internet Advertisement
  4. Trend of using Social Media
  5. Trend in Cashless Payment
  6. Ecommerce Platform Trend

II   Trends of Companies in Ecommerce Industry

  1. Current Status of Mail Order Service Providers
  2. Trends of Ecommerce-related Companies
  3. Online Retailing and Logistics Market
  4. Fulfillment of Mail Order Service Providers
  5. Cross-Border Ecommerce

III   Ecommerce Trends by Industry

  1. Trends of Ecommerce Product Sales for Individuals
    1) Overall Trends
    2) Home Appliances, PCs, Related Products
    3) Books, Movies, Music Products (CD/DVD/Blu-ray)
    4) Food, Beverage, Liquor
    5) Pharmaceutical and Cosmetic Products
    6) Furniture, Interior, Miscellaneous Goods, Commodities
    7) Clothing, Accessories
    8) Sporting Goods (including Outdoor and Golf Gear)
    9) Automobiles, Motorbikes, and their Parts 
  2.  Trends of Ecommerce Services for Individuals
    1) Accommodations, Travel Services, and Transportation
    2) Food and Beverage Services
    3) Entertainment-Tickets Reservation Services
    4) Financial Services (Online Banking and Electronic Securities)
    5) Online-Only Life Insurance
    6) Hairdressing-Related Services
    7) Food Delivery Services
  3. Trends of Ecommerce in Digital Industry for Individuals
    1) Digital Contents Market Overview
    2) Electronic Books (Books and Magazines)
    3) Paid Music Streaming
    4) Paid Video Streaming
    5) Online Games

IV   List of Ecommerce Related Businesses

Major Business Types:

  • Store tool, ASP, security service, payment service
  • Monitoring service to social media, electronic authentication service
  • Online advertisement business, online advertisement agency, marketing support by using internet
  • Mobile contents, online game, contents streaming, electronic books, music streaming
  • Various web services (comparison site, job board, real estate website, automobile website)
  • Portal site operation (comparison site, job board, real estate portal, automobile portal)
  • Male-order-specialized business, catalog order business,
  • Social media, social game


written in Japanese
180,000 yen ($1,150.23)
(excluding consumption tax)
360,000 yen ($2,300.47)
(excluding consumption tax)
540,000 yen ($3,450.70)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type