Outbreak of the novel coronavirus infections accelerated digital transformation not only at major companies but also at SMEs, giving a rise to online marketing activities. Meanwhile, as stricter restriction is implemented on the third-party cookies, the importance of collecting first party data is increasing. Under the circumstances, introduction of digital marketing tools have become indispensable for companies of all sizes.  

Target of this research includes vendors of softwarea and applications for marketing automation (MA), customer relationship management　(CRM), sales force automation (SFA), data management platform (DMP), customer data platform (CDP), account based marketing tool (ABM), and marketing video production. The research report explores the actual use of digital marketing tools and future directions.

1. Marketing Automation (MA) Market Outline

2. MA Market Size Transition

3. CRM Market Outline

4. CRM Market Size Transition

5. Other Software/Tools

 

1. Actual Status and Attempts in MA Market

1) MA Market Outline

2) MA Market Size Transition and Forecast

2. Actual Status and Attempts in CRM/CFA Market

1) CRM/SFA  Market Outline

2) CRM/SFA  Market Size Transition and Forecast

3. Actual Status and Attempts of Other Markets 

1) Data Management Platform (DMP) Market Outline

2) Customer Data Platform (CDP) Market Outline

3) ABM Market Outline

4) Video Production Tool Market Outline

5) Market Size Transition and Forecast of Other Tools

 

1. Adobe Inc.

2. Cloud CIRCUS

3. SATORI

4. SHANON Inc.

5. salesforce.com, Inc.

6. Hub Spot Japan

7. SAP Japan

8. Synergy Marketing, Inc.

9. SOFTBRAIN Co.,Ltd.

10. BlueTec Inc. (previously known as KnowledgeSuite)

11. Intimate Merger Inc.

12. Supership Inc.

13. Treasure Data, Inc.

14. BrainPad Inc.

15. Baseconnect

16. Uzabase

17. uSonar 

18. OPEN8 Inc.

19. MiL Inc.

20. Richka.co

 

Digital Marketing Tools Market in Japan: Key Research Findings 2023