Employee Engagement

Employee Engagement Service Providers

I   Current Status and Perspectives of Employee Engagement Market

1. Definition of Employee Engagement
   1) Various types of engagement
   2) Relationship between engagement and labor productivity
   3) Approach to improve employee engagement
   4) Difference from employee satisfaction
2. Background of Why Employee Engagement Market Draws Attention
   1) Decreasing working population, signs of increasing job mobility
   2) Work values for the Millennials and Generation Zs that do not fear changes
   3) Spread of remote working or working at home led taking measures against physical and/or mental distance to be indispensable
   4) SDGs and ESG helped pay attention to "fulfillment at work" and investment in human resources
   5) Disclosure of HR Information has become mandatory
   6) "ITO Report for Human Capital Management" positioned HR strategy to be a critical factor
   7) Popularity of the words "100-year of life period" and "reskilling"
   8) Shift from membership type to job type
3. Present State of Employee Engagement Market
   1) HR Technology Market
   2) Positioning of employee engagement in HR technology market
   3) Employee engagement survey has shifted from a purpose to a method
   4) In addition to analysis of the survey, needs for personnel training and HR strategy has increased
   5) A sign of invigoration for developing functions that respond to the investment in individuals and managers
   6) Demand expands to non-white-collar job area
   7) Analysis of noteworthy service providers
4. Challenges and Perspectives of Employee Engagement Market
   1) The attitude to offer the services according to corporate types and phases has become important
   2) AI is utilized to recommend remedial measures, which advises according to the personality of the person who performs the action
   3) Even in a local public body, "Engagement" has become the key for human resource management
   4)Analysis of noteworthy service providers

II    Trend of Employee Engagement Services by Category

1. Diagnostic Solutions, Engagement Survey Cloud/Services
2. Tools and Services to Support Operations of 1on1 and OKR (Objectives and Key Results)
3. Talent Management System
4. Other Approaches
   1) New perception can be found by utilizing BI tools thereby to add objectiveness in the subjective survey
   2) Employee engagement can be improved by optimizing it according to personality 
   3) Whether services that approach mental safe can urge actions are the key
   4) Development of engagement platform that includes in-house magazine and survey

III   Attempts by Noteworthy Service Providers

• Company Outline
• Transition of Sales Performance
• Deployment Results
• Percentage of Sales by Industry
• Percentage of Sales of User Companies by Scale of Number of Employees
• Backdrop of Service Commercialization
• Characteristics of Service, Differentiational Aspect
• New Services/Functions from 2022 to 2023
• Promotional Strategy
• Sales Performance Outlook, Factors of Increase and Decrease
• Influence of Mandatory HR Information Disclosure
• Client Characteristics
• Business Structure
• Challenges and Strategies
• Future Perspectives

22 enterprises