Toy Industry 2023
Coverage: (Product/service)
Toys, plastic models, and hobbies
Research Target:
Manufacturers, Wholesalers, Retailers
Research Content:
I General Overview
1. Trend of Entire Toy Industry
2. Trends of Toy Manufacturers
3. Trends of Toy Wholesalers
4. Trends of Toy Retailers
5. Trends of Consumer Spending
II Market Trends by Industry
1. Electronic toys
2. Plastic models and hobbies
3. Boy character toys/toys for boys
4. Girl character toys/toys for girls
5. Analog games
6. Seasonal toys
7. Basic toys (Intellectual toys for babies and infants, jigsaw puzzles)
8. Stuffed toys and dolls
9. TV/video gaming console and hardware
10. TV/video game software
11. Toys with confectionery
12. Capsulated toys
13. Figures
14. Railway models
15. Toys for Adults (described as “high target toys” in Japanese toy market)
16. Trading card games
III Profiles of Leading Businesses
1. Case studies of toy/plastic models/hobbies manufacturers: 25 enterprises
2. Case studies of manufacturers of TV gaming (hardware and software): 9 enterprises
3. Case studies of wholesalers of toys, plastic models, and hobbies: 6 enterprises
4. Case studies of retailers for toys, plastic models, and hobbies: 4 enterprises