Aesthetic salons

Companies operating aesthetic salons, Manufacturers of Cosmetics/Equipment for Aesthetic Salons, and Users of Salons

I    Aesthetic Salon Market Overview

1. Overview of Total Aesthetic Salon Market in Japan
2. Market Share by Company
3. Future Direction and Outlook of Aesthetic Salon Market

II   Business Forms of Aesthetic Salon Market by Business Category/Region

1. Market Trends by Business Form
2. Market Trends by Region

III   Trends of Aesthetic Salon Treatment and Sales of Goods

• Market Outline
• Transition of Market Size
• Market Share by Market Player
• Sales Ranking
• Market Perspectives (Transition of Market Size Growth Rate)
• Forecast of Market Size

1. Facial Treatment
2. Weight Loss and Body Treatment
3. Hair Removal
4. Men's Aesthetic Treatment
5. Sales of Goods
6. Summary of Entire Aesthetic Market Size

IV   Strategies at Leading Aesthetic Salon Chains

1. Sales from Beauty Treatment and of Goods
2. Noteworthy Treatment Categories
3. Sales-of-Goods Tendency
4. Strategies of Opening a Salon
5. Regional Distribution of Salon Opening by Major Companies
6. Advertisement and Sales Promotion Measures
7. Future Market Strategy
8. Attempts in and after COVID-19 Crisis
9. Attempts on SDGs and Future Goals]

V   Noteworthy Trends in Aesthetic Salon Related Markets

1. Trend of Aesthetic Cosmetics
2. Trend of Aesthetic Equipment
3. Peripheral Market Trends (Door-to-Door Sales of Cosmetics Market, Hair Cut and Hair Dressing, Noteworthy Fitness Business, Medical Depilation, etc.)

VI    Profiles of Aesthetic Salons

Number of Responses for 2022 version: 82 Salons

(Salon outline, floor size, number of employees, types of treatments currently offering, number of equipment, annual accumulated number of customers, average unit price per customer, number of members, age groups of members, composition of goods sales, sales composition ratio by treatment, cosmetic products or manufacturers currently dealing in, treatment equipment/manufacturers currently using, influence of negative news to the sales of in-house salons and the aesthetic salon market and to the industry, differences from 2020 now that 3 years since breakout of coronaviruses, future policy, the market perspectives in five to ten years ahead.

VII   Marketing Strategies of Companies in Aesthetic Salon-Related Business

1. Leading 10 Aesthetic Salon Chains
2. Leading 8 related companies