Farm Fresh Business 2023
Farm Fresh Business
Private Farms, CSA, farm fresh produce distributors, farm stands, farm produce home delivery service providers, food waste reduction business (odd bunch/wonky vegetable business), agricultural theme park operators, supply-demand matching businesses
The “farm fresh” indicates the farm fresh produce that are distributed without intervention of conventional wholesalers, where producers sell their products directly to consumers/demanders (retailer, food processor, etc.). Farm fresh business is increasing at retailers and food processors to secure stable supply and/or to add value to their original products (private brand products). Moreover, demand is rising for home deliveries of farm fresh products in recent years, which includes “wonky” vegetables and overproduced vegetables, coupled with the increase of “ethical consumption”, the practice of purchasing products in consideration of its social and environmental impact, through the purchase of organic vegetables. This research finds out the current condition and explores future directions of the farm fresh market, based on the latest case studies of noteworthy companies and major companies.