Hair Care Industry Marketing 2022

Language:
Japanese
Product Code No:
C64111800
Issued In:
2022/11
#of Pages:
283
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
, Japan ,
Industry:

Price

120,000 yen ($768.74)
(excluding consumption tax)
240,000 yen ($1,537.48)
(excluding consumption tax)
360,000 yen ($2,306.21)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.1 yen , 2024/05/21 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Hair care industry

Research Target:

Hair care service providers, hair transplantation clinics, Hair Growth/Restoration service providers, Hair Care Agents manufacturers, hair salons, barber shops, aesthetic salon operators, and consumers

Research Content:

I   Hair Care Market Overview

  1. FY2021 Hair Care Market Overview
  2. Transition of Market Size (FY2017 to FY2021)
  3. Composition Rate of Market Size in FY2021
  4. Comparison of Market Growth Rate (FY2017 to FY2021)
  5. Market Challenges and Future Outlook
  6. Forecast of Market Size (FY2022 to FY2026)

Reference: Medical Care Guideline for Men's & Women's Alopecia 2017 Edition

II   Trend Analysis of Hair Business Market

  1. Market Overview
    1) Wigs, hair restoring
    2) Services, product sales
  2. Transition of Market Size (FY2017 to FY2021)
  3. Comparison of Market Growth Rate (FY2017 to FY2021)
  4. Composition Rate of Hair Business Market Size in FY2021
  5. Marketing Strategies by Market Players
  6. Market Share (FY2019 to FY2021)
  7. Market Challenges and Future Outlook
    1) Increase in number of companies developing total hair solutions centered on hair business
    2) Progress in digital transformation for the business, which enabled fusion of physical and digital.
    3) The integration of market players that expanded market shares for upper-ranking companies and the industrial reorganization through M&A have accelerated.
  8. Forecast of Market Size (FY2022 to FY2026)

III   Trend Analysis of Hair Transplantation

  1. Hair Transplantation Market Overview
  2. Transition of Hair Transplantation Market Size (FY2017 to FY2021)
  3. Comparison of Market Growth Rate by Hair Type (FY2017 to FY2021)
  4. Composition Rate of Hair Transplantation Market by Hair Type in FY2021
  5. Trends of Market-Entered Facilities
  6. Market Share (FY2019 to FY2021)
  7. Market Challenges and Future Outlook
    1) Increasing cases of hair transplantation treatment among young men led the average operation prices to decline, because of decreasing number of hairs to transplant.
    2) More women started hair transplantation treatment which led own-hair transplantation aiming at beauty effect to gather attention.
    3) Increased cases of SMP (Scalp Micro Pigmentation) treatment and medical hair tattoos
  8. Forecast of Market Size (FY2022 to FY2026)

IV    Trend Analysis of Hair Growth/Restoration Market

  1. Market Overview
  2. Transition of Market Size (FY2017 to FY2021)
  3. Comparison of Market Growth Rate by Channel (FY2017 to FY2021)
  4. Market Size by Channel in FY2021
  5. Marketing Strategies at Market Players
  6. Market Share (FY2019 to FY2021)
  7. Market Challenges and Future Outlook
    1) Mail order sales, especially ecommerce, among "Other Distribution" have expanded. The key is whether to be able to obtain female demand.
    2) Increase in new market players has invigorated the general distribution, and favorable sales for hair growers specified as the 1st class medicine.
    3) Online medical services for physicians have widespread, expanding the demand by young male patients who have psychological barriers in visiting the hospital.8. Forecast of Market Size (FY2022 to FY2026)
  8. Forecast of Market Size (FY2022 to FY2026)

V    Hair Care Agents Market Analysis

  1. Market Overview
  2. Transition of Hair Care Agents Market Size (FY2017 to FY2021)
  3. Comparison of Growth Rate by Market (FY2017 to FY2021)
  4. Composition Rate of Hair Care Agents Market Size in FY2021
  5. Marketing Strategies at Market Players
  6. Market Share (FY2019 to FY2021)
  7. Market Challenges and Future Outlook
    1) In association of acceleration of digital transformation for business models, fusion of digital and physical has been in progress.
    2) D2C brands and those brands targeting the Z generation has been gaining power. 
    3) The South Korean cosmetic boom has spread to hair care agents, improving the presence of South Korean cosmetics.
  8. Forecast of Market Size (FY2022 to FY2026)

VI   Marketing Strategies at 22 Leading Market Players and Facilities

  • Hair Business (6 companies)
  • Hair transplantation Clinics (1 company)
  • Hair Growth Agents/Hair Restoration Products Manufacturers (6 companies)
  • Hair Care Products Manufacturers (9 companies)

Price

written in Japanese
120,000 yen ($768.74)
(excluding consumption tax)
240,000 yen ($1,537.48)
(excluding consumption tax)
360,000 yen ($2,306.21)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.1 yen , 2024/05/21 Japan)
*Scope of Each License Type