Home Fashion Brand Market 2021

Language:
Japanese
Product Code No:
C63115400
Issued In:
2021/10
#of Pages:
583
Publication Cycle:
  
Format:
PDF

Price

125,000 yen ($983.71)
(excluding consumption tax)
250,000 yen ($1,967.42)
(excluding consumption tax)
375,000 yen ($2,951.13)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 127.07 yen , 2022/05/27 Japan)

Coverage: (Product/service)

Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware), functional home fashion market

Research Target:

Home fashion market players, other related companies and organizations

Research Content:

I.  Market Overview: Trends and Outlook of Home Fashion Industry

1. Overview: Outlook of Home Fashion Industry
  (1) Current status of home fashion industry
  (2) Transition of home fashion market size
  (3) Trends of home fashion market by item
2.Viewing Future of Home Fashion Industry from 6 Motivations
Motivation 1: Opportunity of new demands
Motivation 2: Increase of price weight
Motivation 3: Changes in consumer mind that brings about addition/replacement
Motivation 4: Technological innovations, functions, and added values that capture customers
Motivation 5: Pursuit for convenience and for easiness to purchase
Motivation 6: Driving demand by improving services and waiting on customers
 

II. Home Fashion Market Trends by Product

1. Bed Linen, Bedclothes
2. Towels/Towel Products
3. Nightwear/Home wear
4. Home Furniture
5. Home Lighting Fixtures
6. Interior Fabrics
7. Kitchenware, Tableware
 

III. Trends in Sales Channels of Home Fashion

1. Trends of Department Stores
2. Trends of Mass Merchandisers
3. Trends of Mail-Orders/Online Shopping
4. Trends of Outlet Channels
5. Trends of Large Shopping Centers
 

IV. Trends of Home Fashion-Related Market

1.Import Brand Market
2.Trends of Baby Products and Children’s Products
3.Trends of Smart Furniture/Home Appliances
 

V. Case Studies

Presented in the study are business outline/business size, marketing strategies/key tactics (4Ps of marketing) , trends, challenges and opportunities (incl. COVID-19 impact), market analysis, future outlook, attempts regarding online sales, and future strategies of 40 enterprises, including: 
 
Actus Co., Ltd.,, ASPLUND Co., Ltd., Aeon Retail Co., Ltd., IKEHIKO CORPORATION, IKEA Japan, INOAC Living, ILLUMS Japan, CAINZ CORPORATION, CASSINA IXC. Ltd., Karimoku Furniture Inc., CONRAN SHOP Japan, SAZABY LEAGUE. Ltd., Shimachu Co., Ltd., SHOWA NISHIKAWA CO., LTD, SCANDEX CO.,LTD., Seria Co.,Ltd., and SEMPRE DESIGN CO,.LTD.
 
VI. Brief Company Profiles (approx. 60 enterprises)

Price

written in Japanese
125,000 yen ($983.71)
(excluding consumption tax)
250,000 yen ($1,967.42)
(excluding consumption tax)
375,000 yen ($2,951.13)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 127.07 yen , 2022/05/27 Japan)