Analysis of Consumption Trends of Confectioneries/Sweets 2020

Language:
Japanese
Product Code No:
C61119400
Issued In:
2020/03
#of Pages:
565
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:

Price

105,000 yen ($1,008.55)
(excluding consumption tax)
210,000 yen ($2,017.10)
(excluding consumption tax)
315,000 yen ($3,025.65)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 104.11 yen , 2020/11/28 Japan)

Coverage: (Product/service)

Japanese traditional sweets (Yokan, Mizuyokan, Daifuku, Monaka, Manju, Dango, Sweets made of Mochi, Dorayaki, Castella, and etc.,) Western sweets (freshly-made cakes including cheese cakes, fruit tarts, cheese tart, cream puffs, éclairs, madelaines/financiers, rolled cakes, Baumkuchen, cookies, biscuits, chocolates, western sweets and confectionery sold at Seven-Eleven, Lawson, Family Mart, Mini Stop, Japanese sweets and confectionery sold at Seven-Eleven, Lawson, and Family Mart.

Research Target:

Consumers

Research Content:

I   Consumption Trends of Confectioneries/Sweets for oneself

1. Trends to Consume Sweets for Oneself or for Ones' Family
i. Japanese Sweets
ii. Western Sweets
iii. Desserts
2. Trends to Consume Sweets for Gifts
i. Japanese sweets for gifts
ii. Western sweets for gifts
iii. Desserts for gifts
iv. Opportunities to buy gifts
3. Trends to Buy Sweets Online
i. Frequency of buying sweets online (Frequency during the past year)
ii. Unit price per purchase
iii. Reasons of buying sweets online
iv. Which website to use when buying sweets online
v. Which terminals/devices to use when buying sweets online
4. Trends to Buy Sweets at CVS (Convenience Stores)
i. Frequency of using original sweets developed by each CVS
ii. Unit price per purchase
iii. Evaluations of each CVS regarding sweets
iv. Evaluations of each sweets developed by CVS
 

II   Detailed Analysis: Comparison to 2016 Survey Results 

1. Analysis by Product
i. Trends to Consume Japanese Sweets for Oneself or for Ones' Family
ii. Trends to Consume Western Sweets for Oneself or for Ones' Family
iii. Trends to Consume Desserts for Oneself or for One’s Family
iv. Trends to Consume Japanese Sweets for Gifts
v. Trends to Consume Western Sweets for Gifts
vi. Trends to Consume Desserts for Gifts
vii. Opportunities for Purchase of Sweets for Gifts
viii. Actual Purchases of Sweets Online
ix. Trends to Purchase Sweets at Convenience Stores
2. Analysis by Respondents’ Attributes
(by Gender/Age Group)

Price

written in Japanese
105,000 yen ($1,008.55)
(excluding consumption tax)
210,000 yen ($2,017.10)
(excluding consumption tax)
315,000 yen ($3,025.65)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 104.11 yen , 2020/11/28 Japan)