Market of Cool Japan/Otaku 2019

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150,000 yen ($1,377.03)
(excluding consumption tax)
300,000 yen ($2,754.06)
(excluding consumption tax)
450,000 yen ($4,131.09)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.93 yen , 2021/03/09 Japan)

Coverage: (Product/service)

Otaku Market in Japan

Research Target:

Enterprises and organizations doing business on Anime or Cartoon Films, Comics, Light Novels, Coterie Magazines, Plastic Models, Model Figures, Dolls, Model Railroads, Popular Idols, Professional Wrestling. Costume Plays Clothing, Services relating to Maids and Costume Plays, Online Gaming, Vocaloid, Toy Guns, and Survival gaming

Research Content:

I    Keys of Survey Results

  1. Transition of Market Size by Category
  2. Trend Summaries by Category
  3. Number of Otaku in Japan
  4. Estimated Number of Otaku by Category, and Estimated Average Annual Consumption Amount per Person
  • The largest number of Otaku by Category was Manga Otaku

II   Market Analysis by Category

Definition, Customer Characteristics, Average Amount from One Customer, Market Structure, Market Size, Trends of Leading Companies of Following Markets:

  1. Anime or Cartoon Films
  2. Comics/Manga
  3. Light Novels
  4. Coterie Magazines
  5. Plastic Models
  6. Model Figures
  7. Dolls
  8. Model Railroads
  9. Popular Idols
  10. Professional Wrestling
  11. Costume Plays Clothing
  12. Services by Girls in Maid Costumes
  13. Online Gaming (for Smartphones)
  14. Vocaloid
  15. Toy Guns
  16. Survival Gaming

III   Case Studies of Market Players by Category

  1. Companies relating to Anime or Cartoon Films: Seven enterprises
  2. & 3. Companies relating to Comics/Light Novels: Five enterprises
  1. Companies relating to Coterie Magazines: Three companies
  2. Companies relating to Plastic Models: Four companies
  3. Companies relating to Model Figures:  Four companies
  4. Companies relating to Dolls: Three companies
  5. Companies relating to Model Railroads: Two companies
  6. Companies relating to Popular Idols: Five companies
  7. Companies relating to Professional Wrestling: Three companies
  8. Companies relating to Costume Plays Clothing: Two companies
  9. Companies relating to Maids/Costume Play Services: Six companies
  10. Companies relating to Online Gaming: Three companies
  11. Companies relating to Vocaloid: One company
  12.  Companies relating to Toy Guns: Three companies
  13. Companies relating to Survival Gaming: Two companies

IV   Data relating to Otaku-Market-Related Companies

  1. Enterprises relating to Anime or Cartoon Films: 15 companies
  2. &3. Enterprises relating to Comics/Light Novels: 16 companies
  1. Enterprises relating to Coterie Magazines: 6 companies
  2. Enterprises relating to Plastic Models: 4 companies
  3. Enterprises relating to Model Figures: 3 companies
  4. Enterprises relating to Dolls: 4 companies
  5. Enterprises relating to Model Railroads: 5 companies
  6. Enterprises relating to Popular Idols: 6 companies
  7. Enterprises relating to Professional Wrestling: 4 companies
  8. Enterprises relating to Costume Plays Clothing: 7 companies
  9. Enterprises relating to Maids and Costume Plays Services: 3 companies
  10. Enterprises relating to Online Gaming: 5 companies
  11. Enterprises relating to Vocaloid: 2 companies
  12. Enterprises relating to Military: 3 companies
  13. Enterprises relating to Survival gaming: 1 company

V   Consumer Survey on "Otaku"


written in Japanese
150,000 yen ($1,377.03)
(excluding consumption tax)
300,000 yen ($2,754.06)
(excluding consumption tax)
450,000 yen ($4,131.09)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 108.93 yen , 2021/03/09 Japan)