Singles/Solo Market 2019
Language:
Japanese
Product Code No:
C60123900
Issued In:
2019/03
#of Pages:
299
Publication Cycle:
Other
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Services and products for Singles/Solo
Research Target:
Restaurants and diners, ready-to-eat-food stores and delicatessens, housing agencies, travel agencies, hotels and Japanese inns, Karaoke stores, amusement parks and theme parks, futsal teams, marriage match makers, death preparation service providers, figure stores, toy stores, self-service gas stations, laundromats, self-checkout introduced stores, self-pleasure service providers
Research Content:
I Outline
- Singles Market Environment
- Structural Reasons of Explosive Growth Expected for Singles/Solo Market
- Average age of marriage has become higher year by year
- The number of couples to get married drastically decreased, together with the number of divorcing couples
- Total fertility rates have been on the decline
- the number of single-person households continues expanding, occupying 27% of the entire households
- The rate of elderly single-person households has come to be 12.4% of the entire households
- The rate of unmarried men in their early 40s accounts for 30%, even the rate of unmarried men in their early 50s accounts for 20%
- Entire Trends of Singles Market
- Definition of the singles market
- Transition of the singles market size
- The rate of the singles by category
- The comparative analysis with the consumer survey on the singles
- Future perspectives of the singles market
II Noteworthy Case Studies
- General Incorporated Foundation hitoritohitori
- Chinese Singles' Day, an overwhelming consumption seen in a single day
- TENGA, sexual support for the singles
III Market Trends by Category
- Solo Dining Market
- Solo Ready-to-Eat Food and Delicatessen Market
- Rental Housing Market for Singles
- Solo Travelling Market
- Hotels and Japanese Style Inns Market for Singles
- Solo Karaoke Market
- Amusement Parks and Theme Parks Market for Singles
- Solo Futsal Market (Futsal that can participate in the team individually)
- Marriage Hunting Market
- Death Preparation Market for Oneself
- Figure Market
- Jigsaw Puzzle Market
- Self-Service Gas Station Market
- Laundromat Market
- Self-Checkout Market
- Self Pleasure (Adult Goods) Market
IV Consumer Survey regarding Singles and Solo
- Survey Outline
- Objectives, Period, Method, Objects, Respondent Attributes of the Survey
- Survey Results
- Impression or images of the word "Singles"
- Characters, Characteristics, Lifestyles, Hobbies and Liking of Singles
- Consumption Trends by Singles or Going Solo
- Objectives of Using Restaurants other than solo-dining