Aesthetic Salon Industry 2019

Product Code No:
Issued In:
#of Pages:
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110,000 yen ($1,062.80)
(excluding consumption tax)
220,000 yen ($2,125.60)
(excluding consumption tax)
330,000 yen ($3,188.41)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.5 yen , 2021/01/22 Japan)

Coverage: (Product/service)

Aesthetic salons

Research Target:

Companies operating aesthetic salons, Manufacturers of Cosmetics/Equipment for Aesthetic Salons, and Users of Salons

Research Content:

I    Aesthetic Salon Market Overview

  1. Overview on Japanese Aesthetic Salon Market
  2. Market Share by Company
  3. Future Direction and Outlook of Aesthetic Salon Market

II   Trends in Aesthetic Salon Market by Business Category/Region

  1. Market Trends by Business Category
  2. Market Trends by Region

III   Trends of Treatment and Sales of Goods at Aesthetic Salons

  • Market Overview
  • Transition of Market Size (FY2014-2018 Prospect)
  • Market Share by Market Player (FY2017-2018 Prospect)
  • Sales Ranking (FY2016-2018 Prospect)
  • Market Perspectives (Transition of Market Size Growth Rate)
  • Forecast of Market Size (FY2019-2023)
  1. Facial Treatment
  2. Weight Loss and Body Treatment
  3. Hair Removal
  4. Men's Aesthetic Treatment
  5. Sales of Goods
  6. Summary of Entire Aesthetic Market Size (FY2014-FY2023)

IV   Strategies at Leading Aesthetic Salon Chains

  1. Status of Beauty Treatment and Sales of Goods
  2. Noteworthy Treatment Categories
  3. Targeting Customers and Tendency of Customer Management
  4. Strategies of Opening Stores
  5. Regional Distribution of Stores Opening
  6. Advertisement and Sales Promotions
  7. Future Market Strategies

V   Aesthetic Salon Related Market Trends

  1. Trend of Aesthetic Cosmetics
  2. Trend of Aesthetic Equipment
  3. Trend of Door-to-Door Sales of Cosmetics Market
  4. Trend of Hair Dressing Markets
  5. Trend of Noteworthy Fitness Business
  6. Trend of Medical Depilation

VI   Consumer Survey regarding Aesthetic Salons

  1. Use of aesthetic salons
  2. Use of multiple aesthetic salons
  3. Type of aesthetic salon used recently and the reason
  4. About companion when visiting aesthetic salons
  5. Requests to aesthetic salons
  6. Information source regarding aesthetic salons
  7. Types of treatment wish to experience/have experienced
  8. Acceptable fees
  9. Goods purchased at aesthetic salons
  10. Anxiety, discontent and requests to aesthetic salons
  11. Evaluation of aesthetic salons
  12. Status of using spas
  13. Status of using other related facilities
  14. Status of using men's aesthetic salons

VII    Profiles of Aesthetic Salons

  1. Annual accumulated number of customers
  2. Average unit price
  3. Composition Ratio of Customers by Age
  4. Sales Composition Ratio by Treatment
  5. Types of treatments currently offering
  6. Advertisement
  7. Future policies
  8. Forecast of Aesthetic Salon Market in Five to 10 Years Ahead
  9. Whether or not there are facilities of sauna, baths and showers
  10. Makers of Products Dealing in and Satisfaction Level
  11. Reason of Dealing in Current Cosmetics and Equipment

Profiles of 71 Salons

VIII Marketing Strategies of Companies in Aesthetic Salon-Related Business

  1. Leading Companies Operating Aesthetic Salon Chains (about 11 enterprises)
  2. Leading Manufacturers of Cosmetics/Equipment for Aesthetic Salons (about 8 enterprises)


written in Japanese
110,000 yen ($1,062.80)
(excluding consumption tax)
220,000 yen ($2,125.60)
(excluding consumption tax)
330,000 yen ($3,188.41)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.5 yen , 2021/01/22 Japan)