Kimono Industry 2018
Language:
Japanese
Product Code No:
C59123100
Issued In:
2018/03
#of Pages:
568
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Kimono Industry
Research Target:
Kimono specialty retailers, Kimono wholesalers, Kimono/Kimono-related manufacturers, and businesses of Kimono processing/sewing
Research Content:
I Trends in Entire Kimono Market
- Purchase by consumers has been polarized: While the sales of expensive products are favorable, those of the products costing middle-size prices are struggling
- Trends of Kimono retail market by channel from 2016 to 2017
- Trends in consumption and usage of Kimono
- Noteworthy trends
II Trends of the Kimono Retail Market
- Sales and number of stores at leading Kimono specialty retailers in FY2016 kept the same level as previous year
- Kimono Retail Market Trends
- Current status of large Kimono specialty store chains
- Strategies of opening new stores at large Kimono specialty store chains
- Sales promotions and event attempts at large Kimono specialty store chains
- Future plans and challenges of large Kimono specialty retailers
- Strategies of "Furisode"
- Product policies
- Pricing policies
- Sales promotions
- Views regarding future Furisode Market
- Results of Online Consumer Survey regarding Furisode worn at Coming-of-Age Ceremony
- Profiles of Major Kimono Retailers
III Trends of Kimono Wholesalers
- Sales of 8 Large Kimono Wholesalers in FY2016 declined to 93.7% of those in previous fiscal year
- Trends of Kimono wholesalers
- Current status of Kimono wholesale market
- Sales structures and product policies
- Promotional strategies
- Future challenges and perspectives of Kimono wholesalers
- Profiles of Major Kimono Wholesalers
IV Trends of Kimono Manufacturers and Production Districts
- Trends of Kimono Makers/Production Districts
- If steep rise in raw materials reflects to retail price, it affects in acquiring the customers Existence value of Kimono Manufacturers is in their activities to continue developing Kimonos
- Profiles of Kimono Manufacturers
V Trends in Processing and Sewing of Kimono
Company Profiles