Kimono Industry

Kimono specialty retailers, Kimono wholesalers, Kimono/Kimono-related manufacturers, and businesses of Kimono processing/sewing

I   Trends in Entire Kimono Market

• Overall Trends in Kimono Market:

Consumption of Kimono has been slowing down after consumption tax increased

1. Trends of Kimono retail market by channel from 2015 to 2016
2. Trends in consumption and usage of Kimono
3. Noteworthy trends

II   Trends of the Kimono Retail Market

• The market continues to be on the decline but is finding new solution by creating shops and sales styles that match customer needs

1. Kimono Retail Market Trends

1. Current status of large Kimono specialty store chains
2. Strategies of opening new stores at large Kimono specialty store chains
3. Sales promotions and event attempts at large Kimono specialty store chains
4. Future plans and challenges of large Kimono specialty retailers

2. Strategies of "Furisode"

1. Product policies
2. Pricing policies
3. Sales promotions
4. Views regarding future Furisode Market

3. Consumer Analysis regarding Furisode worn at Coming‐of‐Age Ceremony
4. Profiles of Major Kimono Retailers

III   Trends of Kimono Wholesalers

• Sales of 8 Large Kimono Wholesalers declined by 2.8% from Previous Year

1. Trends of Kimono wholesalers

1. Current status of Kimono wholesale market
2. Sales structures and product policies
3. Promotional strategies
4. Future challenges and perspectives of Kimono wholesalers

2. Profiles of Major Kimono Wholesalers

IV   Trends of Kimono Manufacturers and Production Districts

1. Trends of Kimono Makers/Production Districts

Existence value of Kimono Manufacturers is in their activities to continue developing Kimonos

2. Trends of Leading Kimono Manufacturers

1. Product policies
2. Sales promotions, events, event schedules
3. Future challenges and perspectives

3. Profiles of Major Kimono Wholesalers

V   Trends in Processing and Sewing of Kimono

Company Profiles