Bread and Roll Market 2017
Language:
Japanese
Product Code No:
C58117200
Issued In:
2017/03
#of Pages:
520
Publication Cycle:
Biannual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Bread and Rolls
Research Target:
Bakeries, bread-and-roll manufacturers, mass merchandisers, CVS, department stores, local retailers, and other companies relating to bread and rolls
Research Content:
I Noteworthy Market Trends
- Market Overview: Premium products have driven the market to recover, but the competition environment is still severe
- Product Trends: NB without specific characteristics have lost competition, while PB has come to occupy 30% of the entire market
- Company Trends: Mid-size companies are trying to raise standard products in order to differentiate with large companies
- Trends of Channels: Looks back at component ratio of channels for the last 20 years, expansion of CVS channel
- CVS has started re-merchandising bread and sandwiches
- Self-service corner at mass merchandisers develop multidirectional strategies for bread and rolls, from PB to premium products
- A sign of recovery of instore-bakeries
- Leading bakeries that attracts fans with their strong brand power
- Bakery cafes and restaurants that develops diverse business
- Frozen bread and rolls have expanded the demands to the markets of business hotels, bridal, and Japanese pubs
- Hundred-yen bread and rolls have stable demands
- Can long-life bread and rolls be emergency foods in such a country where so many natural disasters occur
- In an expanding frozen bread and roll market for household, Picard has landed in Japan
- Bread and rolls using domestic wheat have raised the quality after product improvement
- The demands from long-term care and health have been drawing attention in the bread and roll market (a list of product)
- Overseas development by bread and roll manufacturers and bakeries
- Diet and health of senior population
- Statistic data analysis regarding bread and rolls
II Market Analysis and Prospects
- Transition of Market Size (FY2011 to FY2015): 1,509.7 Billion Yen in FY2015
- Market Share by Product (FY2015): Pullman loaves, ready-to-eat rolls, and sweet rolls have increased their shares
- Market Share by Retail Channel (FY2015): Expansion seen in CVS and other channels
- Market Share by Region (FY2015): Kanto 38.3%, Kinki 19.4%
- Market Share by Manufacturer (FY2015): The top 10 makers occupy 60% of the entire market
- Market Share by Item (FY2015): Pain de mie or pullman loaves, white bread
- Table rolls
- Sweet-type or savory rolls
- Danish pastries
- French bread, baguettes, etc.
- Sandwiches and other rolls with cooked fillings
- Frozen bread and roll dough
- Market Share by Manufacturer by Channel (FY2015)
- Market Share by Manufacturer by Mass Merchandiser
- Market Share by Manufacturer by Convenience store
- Market Share by Manufacturer by Bakery
- Market Share by Manufacturer by Region (FY2015)
- Product Trends by Item
- Pain de mie, pullman loaves, white bread
- Table rolls
- Sweet-type rolls
- Savory rolls
- Danish pastries
- French bread, baguettes, etc.
- Sandwiches and other rolls with cooked fillings
- Frozen bread and roll dough
- Analysis of Retail Channel Trends
- Mass merchandisers
- Convenience stores
- Bakeries
- Department stores
- Local retailers
- Analysis of Bread-and-Roll Consumption Trends
- Expanding/Impeding Factors of Bread and Roll Market and Future Aspects for FY2020
- Forecast of Bread and Roll Market Size FY2016 to FY2020
III Strategies of Leading Companies
- Basic Business Policies and Directions
- Product Policies (Product development structure, Where to put importance in product development, Product lineups)
- Production and Hygiene Management (HACCP, AIB)
- Status of Attempts to Make "Original Bread and Rolls", and toward Frozen Bread Dough Business
- Directly-Managed Stores and Franchise Stores
- Transactions with Convenience Stores, GMS and Co-op
- Sales Promotion Activities and Logistics Measures
- Future Market Strategies, etc.
IV Survey to Bakeries regarding Product Development and Purchasing of Ingredients
- Characteristics of bakeries (location, region, merchandize line)
- Characteristics of products
- Recent trends in well-selling products
- Consideration in selling products
- Status of selling new products, timing of renewing products
- Ingredients or materials that are interested to use in future
- Anything currently attracting attention besides bread and rolls
- Source of Information (product development information, sales information)
- How to collect consumer information
- Services of which the stores are considering offering in the future
- Consideration to place importance on when buying ingredients
- Use of frozen dough and requests to manufacturers
- Dissatisfying points and requests to manufacturers or wholesalers
- Perspectives on use of ingredients
- Production status of breads and rolls using domestic wheat and other grains