Bread and Rolls

Bakeries, bread-and-roll manufacturers, mass merchandisers, CVS, department stores, local retailers, and other companies relating to bread and rolls

I   Noteworthy Market Trends

1. Market Overview: Premium products have driven the market to recover, but the competition environment is still severe
2. Product Trends: NB without specific characteristics have lost competition, while PB has come to occupy 30% of the entire market
3. Company Trends:　Mid-size companies are trying to raise standard products in order to differentiate with large companies
4. Trends of Channels: Looks back at component ratio of channels for the last 20 years, expansion of CVS channel
5. CVS has started re-merchandising bread and sandwiches
6. Self-service corner at mass merchandisers develop multidirectional strategies for bread and rolls, from PB to premium products
7. A sign of recovery of instore-bakeries
8. Leading bakeries that attracts fans with their strong brand power
9. Bakery cafes and restaurants that develops diverse business
10. Frozen bread and rolls have expanded the demands to the markets of business hotels, bridal, and Japanese pubs
11. Hundred-yen bread and rolls have stable demands
12. Can long-life bread and rolls be emergency foods in such a country where so many natural disasters occur
13. In an expanding frozen bread and roll market for household, Picard has landed in Japan
14. Bread and rolls using domestic wheat have raised the quality after product improvement
15. The demands from long-term care and health have been drawing attention in the bread and roll market (a list of product)
16. Overseas development by bread and roll manufacturers and bakeries
17. Diet and health of senior population
18. Statistic data analysis regarding bread and rolls

II   Market Analysis and Prospects

1. Transition of Market Size (FY2011 to FY2015): 1,509.7 Billion Yen in FY2015
2. Market Share by Product (FY2015): Pullman loaves, ready-to-eat rolls, and sweet rolls have increased their shares
3. Market Share by Retail Channel (FY2015): Expansion seen in CVS and other channels
4. Market Share by Region (FY2015): Kanto 38.3%, Kinki 19.4%
5. Market Share by Manufacturer (FY2015): The top 10 makers occupy 60% of the entire market
6. Market Share by Item (FY2015): Pain de mie or pullman loaves, white bread

1. Table rolls
2. Sweet-type or savory rolls
3. Danish pastries
4. French bread, baguettes, etc.
5. Sandwiches and other rolls with cooked fillings
6. Frozen bread and roll dough

7. Market Share by Manufacturer by Channel (FY2015)

1. Market Share by Manufacturer by Mass Merchandiser
2. Market Share by Manufacturer by Convenience store
3. Market Share by Manufacturer by Bakery

8. Market Share by Manufacturer by Region (FY2015)
9. Product Trends by Item

1. Pain de mie, pullman loaves, white bread
2. Table rolls
3. Sweet-type rolls
4. Savory rolls
5. Danish pastries
6. French bread, baguettes, etc.
7. Sandwiches and other rolls with cooked fillings
8. Frozen bread and roll dough

10. Analysis of Retail Channel Trends

1. Mass merchandisers
2. Convenience stores
3. Bakeries
4. Department stores
5. Local retailers

11. Analysis of Bread-and-Roll Consumption Trends
12. Expanding/Impeding Factors of Bread and Roll Market and Future Aspects for FY2020
13. Forecast of Bread and Roll Market Size FY2016 to FY2020

III   Strategies of Leading Companies

1. Basic Business Policies and Directions
2. Product Policies (Product development structure, Where to put importance in product development, Product lineups)
3. Production and Hygiene Management (HACCP, AIB)
4. Status of Attempts to Make "Original Bread and Rolls", and toward Frozen Bread Dough Business
5. Directly-Managed Stores and Franchise Stores
6. Transactions with Convenience Stores, GMS and Co-op
7. Sales Promotion Activities and Logistics Measures
8. Future Market Strategies, etc.

IV    Survey to Bakeries regarding Product Development and Purchasing of Ingredients

1. Characteristics of bakeries (location, region, merchandize line)
2. Characteristics of products
3. Recent trends in well-selling products
4. Consideration in selling products
5. Status of selling new products, timing of renewing products
6. Ingredients or materials that are interested to use in future
7. Anything currently attracting attention besides bread and rolls
8. Source of Information (product development information, sales information)
9. How to collect consumer information
10. Services of which the stores are considering offering in the future
11. Consideration to place importance on when buying ingredients
12. Use of frozen dough and requests to manufacturers
13. Dissatisfying points and requests to manufacturers or wholesalers
14. Perspectives on use of ingredients
15. Production status of breads and rolls using domestic wheat and other grains

V   Consumer Survey: Research on Bread and Roll Consumption by Singles

VI  　Company Profiles of Attention-Drawing Companies (30 enterprises)

VII   Profiles of Leading Bread-and-Roll Producing Companies (323 enterprises)

VIII 　 Profiles of Nationwide Bread-and-Roll-Related Companies (178 enterprises)